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  • Search: subject:"Need for cognition"
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Year of publication
Subject
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Cognition 61 Kognition 61 Consumer behaviour 56 Konsumentenverhalten 54 Need for cognition 45 need for cognition 34 Advertising effects 29 Werbewirkung 29 Brand image 20 Markenimage 19 Brand management 13 Markenführung 13 Internet marketing 10 Online-Marketing 10 Advertising 9 Werbung 9 Emotion 8 Need for Cognition 7 Product Placement 7 Product placement 7 Information behaviour 6 Informationsverhalten 6 Viral marketing 6 Virales Marketing 6 Brand 5 Credibility 5 Decision 5 Entscheidung 5 Experiment 5 Glaubwürdigkeit 5 Markenartikel 5 Processing fluency 5 Brand placements 4 Marketing 4 Marketing management 4 Social Web 4 Social web 4 brand attitude 4 Absorption 3 Computerspiel 3
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Online availability
All
Undetermined 70 Free 10
Type of publication
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Article 88 Book / Working Paper 5
Type of publication (narrower categories)
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Article in journal 67 Aufsatz in Zeitschrift 67 research-article 13 Conference paper 2 Konferenzbeitrag 2 Working Paper 2 Arbeitspapier 1 Article 1 Graue Literatur 1 Non-commercial literature 1 viewpoint 1
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Language
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English 85 Undetermined 7 German 1
Author
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Vashisht, Devika 5 Das, Marcel 3 Koudstaal, Martin 3 Ojo, Adedapo Oluwaseyi 3 Sloof, Randolph 3 Avramova, Yana R. 2 Chiu, Hung-Chang 2 Das, Manish 2 Dens, Nathalie 2 Gao, Weihe 2 Hanks, Lydia 2 Hsieh, Yi-Ching 2 Huhmann, Bruce A. 2 Jang, Soocheong (Shawn) 2 Jebarajakirthy, Charles 2 Kaur Ghuman, Mandeep 2 Liu, Yong 2 Luo, Biao 2 Mann, Bikram Jit Singh 2 McClaren, Nicholas 2 Murali Raman 2 Paul, Mrinal Kanti 2 Pelsmacker, Patrick de 2 Praag, Mirjam van 2 Saha, Victor 2 Sivapalan, Achchuthan 2 Sreejesh, S. 2 Tang, Yun-Chia 2 Toepoel, V. 2 Vocino, Andrea 2 Zhang, Lu 2 Zhang, Zheyu 2 van soest, arthur 2 Ahmed, Saifuddin 1 Alikhademi, Kiana 1 Alioui, Sonia Ktari 1 Andria, Alberto 1 Arslanagic-Kalajdzic, Maja 1 Baccelloni, Angelo 1 Bagley, Penelope L. 1
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Institution
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Tilburg University, Center for Economic Research 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of business research : JBR 6 European Journal of Marketing 3 Online Information Review 3 Discussion Paper / Tilburg University, Center for Economic Research 2 European journal of marketing 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of contemporary hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of electronic commerce research : JECR 2 Journal of promotion management : innovations in planning and applied research 2 Journal of retailing and consumer services 2 Journal of the Academy of Marketing Science 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Management Research Review 2 Management research review 2 Psychology & marketing 2 Behavioral research in accounting 1 Business & society 1 Corporate reputation review : an international journal 1 Discussion paper / Tinbergen Institute 1 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 1 EuroMed Journal of Business 1 European journal of marketing : EJM 1 Health marketing quarterly 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 International Journal of Academic Research in Business and Social Sciences 1 International Journal of Asian Business and Information Management (IJABIM) 1 International Journal of Bank Marketing 1 International Journal of Contemporary Hospitality Management 1 International journal of advertising : the review of marketing communications 1 International journal of e-business research : an official publication of the Information Resources Management Association 1 International journal of technology, policy and management : IJTPM 1 Journal of Business & Industrial Marketing 1 Journal of Choice Modelling 1 Journal of Happiness Studies 1 Journal of Indian Business Research 1 Journal of Indian business research 1 Journal of advertising research 1 Journal of behavioral decision making 1 Journal of consumer marketing 1
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Source
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ECONIS (ZBW) 68 Other ZBW resources 15 RePEc 7 EconStor 2 BASE 1
Showing 1 - 10 of 93
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Individual-level absorptive capacity : unveiling the interplay between dispositions and work context
Yildiz, H. Emre; Murtic, Adis; Morgulis-Yakushev, Sergey; … - In: Technovation : an international journal of technical … 131 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014551941
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Overcoming the blockchain technology credibility gap
Mazzù, Marco Francesco; Pozharliev, Rumen; Andria, Alberto - In: Psychology & marketing 40 (2023) 9, pp. 1791-1807
Persistent link: https://www.econbiz.de/10014338325
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Experiences and happiness : the role of gender
Brakus, J. Joško; Chen, Weifeng; Schmitt, Bernd; … - In: Psychology & marketing 39 (2022) 8, pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
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Monetary discounts, metaphoric communication and mass prestige based branding : a comprehensive assessment
Das, Manish; Jebarajakirthy, Charles; M. S., Balaji; … - In: European journal of marketing 58 (2024) 10, pp. 2319-2357
Persistent link: https://www.econbiz.de/10015198421
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'Smart' choice? : evaluating AI-Based mobile decision bots for in-store decision-making
Chattaraman, Veena; Kwon, Wi-Suk; Ross, Kassandra; … - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015135947
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How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine; Middleton, Philippa; Makrides, Maria; … - In: Journal of advertising research 64 (2024) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
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Travel-based learning : unleashing the power of destination curiosity
Davari, Dori; Jang, Soocheong (Shawn) - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 396–417
Persistent link: https://www.econbiz.de/10014513651
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Experiencing awe, engaging in extreme sports : incidental awe as an effective promoter for extreme sports engagement
Huang, Qian; Chen, Juan; Li, Ruoxi; Liu, Jingtong - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014535232
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Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin; Orazi, Davide Christian - In: European journal of marketing 58 (2024) 1, pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
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Measuring novice auditor orientation and its impact on judgment
Beest, Ferdy van; Pinsker, Robert - In: Managerial auditing journal 39 (2024) 3, pp. 217-237
Persistent link: https://www.econbiz.de/10014483092
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