Tang, Xiaoli; Li, Xiaolin; Hao, Zefeng - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2539-2557
medium vs low) and two levels of need for cognitive closure (high vs low). Findings Firstly, the background visual complexity … visual complexity with consumers' level of need for cognitive closure, thereby stimulating positive emotions and facilitating … arousal), and the relationship between consumer emotions and purchase intention is nonlinear. Secondly, need for cognitive …