Monferrer, Diego; Blesa, Andreu; Ripollés Meliá, María - In: BRQ Business Research Quarterly 18 (2015) 1, pp. 18-36
This paper studies the influence of network market orientation on Spanish born globals’ adaptation, absorption and … exploration/exploitation duality. Results from the testing of the structural equation model proposed confirm that network market … orientation facilitates the development of dynamic, exploratory capabilities (adaptation and absorption capabilities) in born …