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Innovative perspectives on corporate communication in the global world
SpringerLink / Bücher
36
Springer eBook Collection
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
JMM : the international journal on media management
8
Springer-Lehrbuch
8
essentials
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Universität Kassel - Fachgebiet Wirtschaftsinformatik - Veröffentlichungen
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
Journal of media business studies
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Research
6
Strategic corporate communication in the digital age
6
Educational research and innovation
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
BLM-Schriftenreihe
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
ABWF e. V./Projekt QUEM - Publikationen
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
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New media channels in corporate communication and interaction with the new consumer : digital marketing
Yürük-Kayapinar, Pinar
;
Kayapinar, Özgur
- In:
Innovative perspectives on corporate communication in …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012543084
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2
The digital realm blurs the lines between journalistic and corporate communication : the Rubik's Cube as a metaphor for new global strategies
Trillo Domínguez, Magdalena
- In:
Innovative perspectives on corporate communication in …
,
(pp. 78-96)
.
2021
Persistent link: https://www.econbiz.de/10012543112
Saved in:
3
Digital marketing in times of COVID-19 : an analysis of the communication strategies of Spanish SMEs through the web and social media
García-Santiago, Lola
- In:
Innovative perspectives on corporate communication in …
,
(pp. 98-121)
.
2021
Persistent link: https://www.econbiz.de/10012543115
Saved in:
4
A nudge psychology perspective on digital marketing and communication : learning from the Nigerian scam
Neuhaus, Till
- In:
Innovative perspectives on corporate communication in …
,
(pp. 122-140)
.
2021
Persistent link: https://www.econbiz.de/10012543117
Saved in:
5
Websites, social networks, and corporate translation : an overview of Southern Spanish companies in the dentistry sector
Rivera-Trigueros, Irene
- In:
Innovative perspectives on corporate communication in …
,
(pp. 142-158)
.
2021
Persistent link: https://www.econbiz.de/10012543118
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