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Consumer behaviour 1 Information behaviour 1 Informationsverhalten 1 Internet 1 Internet marketing 1 Konsumentenverhalten 1 Manufacturer/retailer source 1 Neutral/third source 1 Online brand-related information 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Product information 1 Produktinformation 1 Social Web 1 Social web 1 Viral marketing 1 Virales Marketing 1 eWOM source 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chen, Jie 1 Teng, Lefa 1 Yu, Xueer 1 Yu, Ying 1
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Journal of business research : JBR 1
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
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