Search Results - subject:"New Product Purchase"

The influence of advertisement humor on new product purchase intention : mediation by emotional arousal and cognitive flexibility

Du, Weiyu; Shen, Xin; Durmusoglu, Serdar S.; Li, Jinjin - 2025

Persistent link: https://www.econbiz.de/10015397003

Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value

Al-Jundi, Salem A.; Shuhaiber, Ahmed; Augustine, Reshmi - In: Cogent Business & Management 6 (2019), pp. 1-21

Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about … examine the multivariate effects of different variables on new product purchase intentions in general and the interplay … innovativeness on new product purchase intentions. …

Persistent link: https://www.econbiz.de/10012657054

Uncertainty avoidance and consumer cognitive innovativeness in e-commerce

Sohaib, Osama; Kang, Kyeong; Miliszewska, Iwona - In: Journal of global information management : an official … 27 (2019) 2, pp. 59-77

Persistent link: https://www.econbiz.de/10012017828

Intention : customer perceived market orientation and perceived environmental sustainability information

Millson, Murray R. - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 248-265

Persistent link: https://www.econbiz.de/10011478336