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Customer lifetime value applied to mobile apps
Enache, Andreea
;
Friberg, Richard
;
Wiklander, Magnus
- In:
Information economics and policy
70
(
2025
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015465950
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Ticking away the moments : timing regularity helps to better predict customer activity
Platzer, Michael
;
Reutterer, Thomas
- In:
Marketing science
35
(
2016
)
5
,
pp. 779-799
Persistent link: https://www.econbiz.de/10011584721
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