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Search: subject:"OCRs adoption model"
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Beziehungsmarketing
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Consumer behaviour
1
Customer satisfaction
1
E-commerce
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Electronic Commerce
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Kaufentscheidung
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Konsumentenverhalten
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Kundenzufriedenheit
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OCRs
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OCRs adoption model
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Online retailing
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Online-Handel
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Online-Marketing
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Purchase decision
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Relationship marketing
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Website
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eWOM
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electronic word of mouth
1
information adoption model
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online customer reviews
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purchase intention
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shopping websites
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Elwalda, Abdulaziz
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Erkan, Ismail
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
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