Stentoft Arlbjørn, Jan; Lüthje, Teit - In: Industrial Management & Data Systems 112 (2012) 7, pp. 1044-1064
projects. A model explaining the choice of localization and globalization strategy (the OLI model) is applied as a basic … strategies. The OLI model provides an increased consciousness of the managerial challenges related to supply chain performance … chain performance is affected both positively and negatively in each type of globalization strategy. The OLI model provides …