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Search: subject:"OR in Marketing"
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OR in marketing
94
Theorie
48
Theory
48
Consumer behaviour
27
Konsumentenverhalten
27
Preismanagement
24
Pricing strategy
24
Advertising
20
Werbung
20
Pricing
18
Game theory
17
Spieltheorie
16
Einzelhandel
14
Retail trade
14
Advertising effects
9
Werbewirkung
9
Beziehungsmarketing
8
Product quality
8
Produktqualität
8
Relationship marketing
8
Brand
7
Brand management
7
Competition
7
Lieferkette
7
Markenartikel
7
Markenführung
7
Online retailing
7
Online-Handel
7
Sales promotion
7
Supply chain
7
Verkaufsförderung
7
Wettbewerb
7
Differential games
6
Distribution channel
6
Marketing management
6
Marketingmanagement
6
Vertriebsweg
6
Artificial intelligence
5
E-commerce
5
Electronic Commerce
5
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Undetermined
91
Free
9
Type of publication
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Article
105
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Article in journal
97
Aufsatz in Zeitschrift
97
Article
1
Language
All
English
99
Undetermined
6
Author
All
Karray, Salma
7
Fildes, Robert
5
Huang, Tao
4
Lessmann, Stefan
4
Martín Herrán, Guiomar
4
Cheng, T. C. E.
3
Du, Shaofu
3
Ma, Shaohui
3
Soopramanien, Didier
3
Zaccour, Georges
3
Altsitsiadis, Efthymios
2
Andronikidis, Andreas
2
Aust, Gerhard
2
Avagyan, Vardan
2
Bazargan, Amirhossein
2
Bi, Gongbing
2
Bokelmann, Björn
2
Buscher, Udo
2
Chenavaz, Régis Y.
2
Choi, Tsan-Ming
2
Coussement, Kristof
2
De Bock, Koen W.
2
Esteban-Bravo, Mercedes
2
Hua, Guowei
2
Li, Yongjian
2
Liu, Lindong
2
Lu, Lijue
2
Maldonado, Sebastián
2
Montoya, Ricardo
2
Navas, Jorge
2
Nie, Tengfei
2
Petruzzi, Nicholas C.
2
Shang, Jennifer
2
Shi, Hongyan
2
Sigué, Simon Pierre
2
Tsafarakis, Stelios
2
Vakharia, A.
2
Vidal-Sanz, Jose M.
2
Waters, James
2
Xu, Xiaoping
2
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Published in...
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European journal of operational research : EJOR
81
European Journal of Operational Research
6
International journal of production economics
4
International journal of production research
2
Journal of the Operational Research Society
2
Omega : the international journal of management science
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of management analytics
1
Journal of the Operational Research Society : OR
1
Operations Research Perspectives
1
Operations research perspectives
1
Transportation research / E : an international journal
1
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Source
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ECONIS (ZBW)
98
RePEc
6
EconStor
1
Showing
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10
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105
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1
Stochastic approach for price optimization problems with decision-dependent uncertainty
Hikima, Yuya
;
Takeda, Akiko
- In:
European journal of operational research : EJOR
322
(
2025
)
2
,
pp. 541-553
Persistent link: https://www.econbiz.de/10015411980
Saved in:
2
The interplay between charitable donation strategies and sales mode selection in the platform
Zhu, Chen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
324
(
2025
)
2
,
pp. 506-521
Persistent link: https://www.econbiz.de/10015433088
Saved in:
3
Heteroscedasticity-aware stratified sampling to improve uplift modeling
Bokelmann, Björn
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
325
(
2025
)
1
,
pp. 118-131
Persistent link: https://www.econbiz.de/10015433226
Saved in:
4
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International transactions in operational research : a …
31
(
2024
)
1
,
pp. 568-615
Persistent link: https://www.econbiz.de/10014430610
Saved in:
5
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
6
The digital economy and advertising diffusion models : Critical mass and the Stalling equilibrium
Feichtinger, Gustav
;
Grass, Dieter
;
Hartl, Richard F.
; …
- In:
European journal of operational research : EJOR
318
(
2024
)
3
,
pp. 966-978
Persistent link: https://www.econbiz.de/10015048236
Saved in:
7
Should live broadcasting platforms adopt artificial intelligence? : a sales effort perspective
Xu, Xiaoping
;
Wang, Yuting
;
Cheng, T. C. E.
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
318
(
2024
)
3
,
pp. 979-999
Persistent link: https://www.econbiz.de/10015048264
Saved in:
8
Paying social costs to gain discounts : is it beneficial for you?
Liang, Dong
;
Zhu, Shuyuan
;
Xie, Jinxing
;
Zhu, Wanshan
; …
- In:
Omega : the international journal of management science
135
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015407711
Saved in:
9
Should blockchain be used to eliminate greenwashing for green and live-streaming platform operations under carbon trading systems?
Xu, Xiaoping
;
Chen, Xinru
;
Cheng, T. C. E.
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
324
(
2025
)
3
,
pp. 1017-1034
Persistent link: https://www.econbiz.de/10015433198
Saved in:
10
Product design and pricing decisions in platform-based co-creation
Zhu, Siyuan
;
Nie, Tengfei
;
Zhang, Jianghua
;
Du, Shaofu
- In:
European journal of operational research : EJOR
324
(
2025
)
3
,
pp. 893-907
Persistent link: https://www.econbiz.de/10015433177
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