Kim, Jong-Seok; Kim, Junic - In: Journal of open innovation : technology, market, and … 9 (2023) 3, pp. 1-12
similar modular business model innovations (BMIs) among over-the-top (OTT)-service providers. Industry recipes and boundary … this end, this study examined the modular BMI of two OTT-service providers' value creation and value capture. A comparative … technique. Confirmatory interviews with managers in two OTT-service providers were also conducted to complement the analytical …