Search Results - subject:"OTT platforms"

Priorities of local OTT platforms' internationalization strategies

Nam, Jinyoung; Jung, Yoonhyuk - 2024

geographic and product expansion in the global market. Over-the-top (OTT) platforms focus on global expansion into diverse … regions, aiming for platform expansion in the global market. Many established competitors have led to many OTT platforms … international regions (FICDC, 2022). OTT platforms have become the main distribution and consumption channel for digital content by …

Persistent link: https://www.econbiz.de/10015057357

Antecedents and outcomes of customer over-the-top experience : a systematic literature review

Kalra, Neha; Deshwal, Pankaj; Gokarn, Samir; Kushwah, … - In: IIMT journal of management 1 (2024) 1, pp. 47-87

Purpose The proliferation of technological advancements has facilitated unrestricted access to and customizable consumption of content for viewers. Over-the-top (OTT) services are becoming more and more popular as the number of people using video streaming services grows around the world. In...

Persistent link: https://www.econbiz.de/10014636811

OTT opportunities for public broadcasters: A review and cross-country analysis in European countries

Papathanasopoulos, Athanasios; Varoutas, Dimitris - 2023

This analysis examines the opportunities and challenges presented by Over-The-Top (OTT) platforms for public service …-owned OTT platforms. The findings suggest that while OTT platforms present challenges for public broadcasters, they also offer …

Persistent link: https://www.econbiz.de/10014367358

New age digital media consumption : an exploratory study based in India

Sharma, Rajat; Gautam, Vikash - 2023

Persistent link: https://www.econbiz.de/10014319544

The moderating role of demographic factors on OTT platform selection by consumers : an application of the revised UTAUT2

Mishra, Manoj Kumar; Sharma, Nidhi; Garg, Disha - In: International journal of business and emerging markets … 17 (2025) 1, pp. 107-128

Persistent link: https://www.econbiz.de/10015376713

OTT platform accessibility : a glimpse from the Indian State of Kerala

Varkey, Jins; Johny, Shelly - In: International journal of Indian culture and business … 33 (2024) 3, pp. 341-352

Persistent link: https://www.econbiz.de/10015272955

Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach

Soren, Anup Anurag; Chakraborty, Shibashish - In: Journal of retailing and consumer services 76 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014460800

The role of Video on Demand in stimulating broadband adoption

Katz, Raúl L.; Jung, Juan; Callorda, Fernando - In: Telecommunications policy : the international journal … 48 (2024) 4, pp. 1-23

Persistent link: https://www.econbiz.de/10015069407

Beliefs, flow and habit in continuance of over-the-top (OTT) platforms

Soren, Anup Anurag; Chakraborty, Shibashish - In: International journal of retail and distribution management 52 (2024) 2, pp. 183-200

Persistent link: https://www.econbiz.de/10014484237

Toward an interface affordance model for online streaming video platforms

Saxena, Richa Kalpesh - In: Decision : official journal of Indian Institute of … 51 (2024) 4, pp. 469-485

Persistent link: https://www.econbiz.de/10015188602