Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Online behavioral advertising"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
10
Internet marketing
10
Konsumentenverhalten
10
Online-Marketing
10
Advertising
9
Werbung
9
Advertising effects
6
Customer analysis
6
Data protection
6
Datenschutz
6
Kundenanalyse
6
Personalisierung
6
Personalization
6
Werbewirkung
6
Online behavioral advertising
5
Online retailing
5
Online-Handel
5
Social Web
5
Social web
5
online behavioral advertising
4
Consumer privacy
2
Target group
2
Zielgruppe
2
social media
2
Ad Choices icon
1
Big Data
1
Big data
1
Capitalism
1
Consumer behavior
1
Consumer sovereignty
1
Creepiness
1
Cultural difference
1
Cultural identity
1
Digital consumer
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Ethics
1
more ...
less ...
Online availability
All
Undetermined
7
Free
3
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
10
Author
All
An, Soontae
1
Chirat, Alexandre
1
Ghanbarpour, Tohid
1
Gustafsson, Anders
1
Haley, Eric John
1
Ham, Chang-Dae
1
Han, Yoonju
1
Jagani, Khyati
1
Jin, Hyun Seung
1
Kang, Hannah
1
Kumar, Ajay
1
Kumar, Daruri Venkata Srinivas
1
Legros, Elisa
1
Li, Herman
1
Megha, R. U.
1
Nill, Alexander F.
1
Park, Jeong Eun
1
Pittman, Matthew
1
Sahabeh, Easa
1
Varnali, Kaan
1
Vasavada, Falguni
1
Yadav, Neha
1
Youn, Kibum
1
more ...
less ...
Published in...
All
Asia marketing journal
1
Decision : official journal of Indian Institute of Management Calcutta
1
Document de travail
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of
online
behavioral
advertising
on consumer attitude and impulse buying : the moderating role of privacy concerns
Legros, Elisa
;
Han, Yoonju
;
Park, Jeong Eun
- In:
Asia marketing journal
26
(
2024
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10015399021
Saved in:
2
"Why don't you leave me alone?" : measuring irritation with
online
behavioral
advertising
on social media platforms
Jagani, Khyati
;
Yadav, Neha
;
Vasavada, Falguni
- In:
Journal of promotion management : innovations in …
31
(
2025
)
3
,
pp. 515-547
Persistent link: https://www.econbiz.de/10015339349
Saved in:
3
Consumer sovereignty in the digital society
Chirat, Alexandre
-
2022
-
Version du 25 novembre 2022
Persistent link: https://www.econbiz.de/10013466122
Saved in:
4
Consumer response to
online
behavioral
advertising
in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
5
I know what you browsed last night! : role of creepiness and persuasion knowledge on click intention of
online
behavioral
advertising
Kumar, Ajay
;
Kumar, Daruri Venkata Srinivas
;
Megha, R. U.
- In:
Decision : official journal of Indian Institute of …
51
(
2024
)
3
,
pp. 303-319
Persistent link: https://www.econbiz.de/10015188579
Saved in:
6
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
7
Online
behavioral
advertising
: an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
8
Online behavioral targeting : are knowledgeable consumers willing to sell their privacy?
Li, Herman
;
Nill, Alexander F.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 723-745
Persistent link: https://www.econbiz.de/10012392358
Saved in:
9
Self-regulation for
online
behavioral
advertising
(OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
10
Exploring how consumers cope with
online
behavioral
advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
