Purpose The purpose of this paper is to present 13 propositions about how internal strategic fit (often referred to as fit) impacts the business performance of low cost and differentiated services. It then uses these relationships to develop two “fitness ladder” frameworks to help...

As a stark contrast to the diminishing media profile of the UN climate change talks, the global manufacturers appear to have become more carbon aware than ever before. Carbon audits have been carried out within many corporations to assess the carbon intensity of production processes. This is...