This study aims to conduct a thorough analysis to determine the key elements that contribute to the behavioral intention of small and medium enterprises (SMEs) to adopt green transition. The statistical data used in this study were obtained from two rounds of data collected from individuals...

This research investigated the relationships between digital platforms, artificial intelligence (AI) adoption, and organizational innovativeness, presenting e-knowledge and big data analytics capability as mediators and strategic flexibility as a moderator. The study posited that digital...