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Search: subject:"Own- and cross-effect"
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Major format change
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Journal of the Academy of Marketing Science
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What is happening to my nearby stores? : the
own
-
and
cross-effect
of a radical store transformation on existing customers
Breugelmans, Els
;
Hermans, Marleen
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 217-238
Persistent link: https://www.econbiz.de/10015047091
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