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Search: subject:"PERSUASIVENESS"
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Subject
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Consumer behaviour
33
Konsumentenverhalten
33
Advertising effects
23
Werbewirkung
23
Persuasiveness
17
Advertising
16
Werbung
15
Internet marketing
11
Online-Marketing
11
Viral marketing
7
Virales Marketing
7
persuasiveness
7
Communication
6
Kommunikation
6
Social Web
6
Social web
6
Cognition
5
Kognition
5
Credibility
4
Emotion
4
Online retailing
4
Online-Handel
4
Environmental consciousness
3
Message persuasiveness
3
Narrative Methode
3
Narrative method
3
PERSUASIVENESS
3
Tourism
3
Tourismus
3
eWOM
3
message persuasiveness
3
ПЕРСУАЗИВНОСТЬ
3
Advertising persuasiveness
2
Brand
2
Brand management
2
Brands
2
Celebrity endorsement
2
Celebrity-Werbung
2
Charity
2
Chatbot
2
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Online availability
All
Undetermined
37
Free
9
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
research-article
5
Language
All
English
45
Undetermined
8
Author
All
Fan, Fei
3
Hou, Ruolan
2
Li, Yang
2
Mirzaei, Abas
2
Roswinanto, Widyarso
2
Silva, Ruhani Angana
2
Strutton, David
2
Sussan, Fiona
2
Tan, Ran
2
Weisfeld-Spolter, Suri
2
Abbas Adamu, Adamu
1
Alenazi, Sultan Alaswad
1
Alhammad, Muna M.
1
Amatulli, Cesare
1
Baek, Tae Hyun
1
Bailey, Ainsworth Anthony
1
Bose, Indranil
1
Brusenskaja, Ljudmila Aleksandrovna
1
Chan, Kara
1
Chan, Tommy K. H.
1
Chang, Chee Heng
1
Chang, Hsin Hsin
1
Chang, Yaping
1
Chen, Annie Huiling
1
Chen, Jie
1
Chuang, Shih-Chieh
1
Costabile, Michele
1
De Angelis, Matteo
1
Deshmukh, Ashutosh
1
Dong, Yinyin
1
Dwivedi, Yogesh K.
1
Díaz, Estrella
1
Eisend, Martin
1
Estelami, Hooman
1
Fan, Wenjian
1
Filieri, Raffaele
1
Foti, Lianne
1
Fu, Lin
1
Gauld, Stephen
1
Gendron, Yves
1
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Published in...
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International journal of advertising : the review of marketing communications
3
Marketing letters : a journal of research in marketing
3
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
3
European Journal of Marketing
2
European journal of marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of business research : JBR
2
Young consumers : insight and ideas for responsible marketers
2
Afro-Asian Journal of Finance and Accounting
1
Consumer Behavior in Tourism and Hospitality
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Electronic commerce research
1
Global business review
1
Health marketing quarterly
1
Human resource development international : HRDI
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of Air Transport Management
1
Journal of Applied Management and Investments
1
Journal of Product & Brand Management
1
Journal of business & economics research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of travel and tourism marketing
1
Online Information Review
1
Psychology & marketing
1
Qualitative research in accounting & management
1
Quality & Quantity: International Journal of Methodology
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
The marketing review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
40
RePEc
7
Other ZBW resources
5
BASE
1
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1
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53
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1
Understanding the drivers and outcomes of ideologically charged social media firestorms : the sociotechnical and social learning perspectives
Chan, Tommy K. H.
;
Lee, Zach, W. Y.
;
Pan, Meizhi
;
Sun, Ke
- In:
Journal of management information systems : JMIS
42
(
2025
)
3
,
pp. 737-766
Persistent link: https://www.econbiz.de/10015533948
Saved in:
2
Examining the key factors of implementing digital storytelling to increase travel intentions to cultural heritage destinations
Chang, Chee Heng
;
Goi, Chai Lee
;
Zins, Andreas
;
Abbas …
- In:
Consumer Behavior in Tourism and Hospitality
20
(
2025
)
2
,
pp. 263-274
Persistent link: https://www.econbiz.de/10015422666
Saved in:
3
A co-creation involving peripheral cues : when and how engagement size generates
persuasiveness
Li, Peng
;
Sun, Yang
- In:
Journal of retailing and consumer services
86
(
2025
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015441882
Saved in:
4
An investigation on the influence of YouTube advertising on the purchase intention of nutritional drinks during COVID pandemic
Nagarajan, P. S.
;
Martina, A.
- In:
International journal of business information systems : …
49
(
2025
)
4
,
pp. 527-553
Persistent link: https://www.econbiz.de/10015472347
Saved in:
5
"Think, feel, do" for HRD budget allocations : a marketing approach to leverage HRD
persuasiveness
Mitsakis, Fotios
- In:
Human resource development international : HRDI
28
(
2025
)
5
,
pp. 836-843
Persistent link: https://www.econbiz.de/10015546298
Saved in:
6
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
7
Narrative information on secondhand products in e-commerce
Xu, Jian
;
Li, Zhe
;
Wang, Xuequn
;
Xia, Chunyu
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 625-644
Persistent link: https://www.econbiz.de/10013454712
Saved in:
8
The negative effect of name : mentions of frontline service employee name reduce online review
persuasiveness
Li, Xinlan
;
Zhu, Dong Hong
;
Chang, Yaping
- In:
Journal of service research
27
(
2024
)
4
,
pp. 636-652
Persistent link: https://www.econbiz.de/10015375891
Saved in:
9
The audit society : opening up a meaningful epistemological agenda
Gendron, Yves
- In:
Qualitative research in accounting & management
21
(
2024
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10014512524
Saved in:
10
MetaWOM - toward a sensory word-of-mouth (WOM) in the metaverse
Mladenović, Dušan
;
Ismagilova, Elvira
;
Filieri, Raffaele
- In:
International journal of contemporary hospitality management
36
(
2024
)
6
,
pp. 2144-2163
Persistent link: https://www.econbiz.de/10015135229
Saved in:
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