Search Results - subject:"PPC"

Pay-per-click (PPC) advertising and continuous banking service intentions

Sajad Rezaei; Amin, Muslim; Herjanto, Halimin - In: Journal of financial services marketing 29 (2024) 4, pp. 1542-1558

Persistent link: https://www.econbiz.de/10015192552

Funnel-Marketing : Kundengewinnung und -bindung mit Marketing-Automation

Pfänder, Florian; Etzold, Veit - 2025

Funnel-Marketing: Der Wachstumshebel für Unternehmen jeder Größe -- Techniken für erfolgreiches Funnel-Marketing -- Stolperfallen umgehen und Potenziale nutzen: Der Weg zu mehr Präzision und Performance.

Persistent link: https://www.econbiz.de/10015394189

Political uncertainty and stock performance : evidence from sessions of the Chinese Provincial People's Congress

Yu, Wei; Zheng, Ying; Jia, Jianjun - In: Research in international business and finance 75 (2025), pp. 1-23

Persistent link: https://www.econbiz.de/10015608133

Spousal Relationship, Gender and COVID -19 Outbreak in South Korea

Choi, Seulki; Joung, Eunhee; Choi, Saeeun; Ko, Kwangman - 2022

Drawing upon the Process-Person-Context-Time (PPCT) model, this study examines how people in South Korea perceived their spousal relationships under COVID-19 outbreak. Analyzing 720 married respondents with a young child from the Survey on Koreans’ set of values regarding marriage and family...

Persistent link: https://www.econbiz.de/10014261808

Health news environment and the distribution of diet quality

Liu, Yizao; Cleary, Rebecca; Carlson, Andrea - In: Journal of agricultural and resource economics : JARE ; … 49 (2024) 3, pp. 514-528

Persistent link: https://www.econbiz.de/10015605563

Price parity clauses for hotel room booking : empirical evidence from regulatory change

Ennis, Sean; Ivaldi, Marc; Lagos, Vicente - 2020

Persistent link: https://www.econbiz.de/10012219738

One-of-a-kind production (OKP) planning and control : a comprehensive review and future research directions

Sordan, Juliano Endrigo; Oprime, Pedro Carlos; Pimenta, … - In: The international journal of productivity and … 72 (2023) 8, pp. 2446-2466

Persistent link: https://www.econbiz.de/10014431823

Conversion potential : a metric for evaluating search engine advertising performance

Jansen, Bernard J.; Clarke, Theresa B. - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10011760760

Conversion potential: a metric for evaluating search engine advertising performance

Jansen, Bernard J.; Clarke, Theresa B. - In: Journal of Research in Interactive Marketing 11 (2017) 2, pp. 142-159

Purpose This research is based on the premise that current metrics for search engine advertising (SEA) are misleading and do not sufficiently allow managers to evaluate traffic and conversions simultaneously. This study aimed to conceptually develop and assess conversion potential (CvP) as a...

Persistent link: https://www.econbiz.de/10014902415

Search engine marketing and customer relationship management within a social media environment

Smith, Alan D. - In: International journal of business information systems : … 22 (2016) 2, pp. 181-210

Persistent link: https://www.econbiz.de/10011610178