Search Results - subject:"Packaging Design"

The effects of packaging design of private brands on consumers' responses

Hwang, Jiyoung; Kim, Soojin - In: Psychology & marketing 39 (2022) 4, pp. 777-796

Persistent link: https://www.econbiz.de/10013165441

Eco-innovation for environment and waste prevention

Sumrin, Samina; Gupta, Suraksha; Asaad, Yousra; Wang, … - In: Journal of business research : JBR 122 (2021), pp. 627-639

Persistent link: https://www.econbiz.de/10012420453

The effect of culture on the perception of product packaging : a multimethod cross-cultural study

Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177

Persistent link: https://www.econbiz.de/10012259373

In the eye of the beholder : communicating CSR through color in packaging design

Barchiesi, Maria Assunta; Castellan, Silvia; Costa, Roberta - In: Journal of marketing communications 24 (2018) 7, pp. 720-733

Persistent link: https://www.econbiz.de/10011927588

The sound of package opening influence on product evaluation

Arboleda, A. M.; Arroyo, Ch. - In: Journal of international business and economics : JIBE 18 (2018) 1, pp. 31-36

Persistent link: https://www.econbiz.de/10011865115

"Women read ... men don't (or not so much)!" : how neuroscience can help package design?

Hamelin, Nicholas; Kishore, Nikhita; Harcar, Talha - In: Journal of euromarketing 26 (2017) 3/4, pp. 128-141

Persistent link: https://www.econbiz.de/10011878208

"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent

Gierl, Heribert; Stock, Carolin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 62 (2016) 1, pp. 7-17

Persistent link: https://www.econbiz.de/10011581682

A case study on FMEA-based quality improvement of packaging designs in the TFT-LCD industry

Liu, Shuo-Fang; Cheng, Jui-Hung; Lee, Yann-Long; Gau, … - In: Total quality management & business excellence : an … 27 (2016) 3/4, pp. 413-431

Persistent link: https://www.econbiz.de/10011558697

Spreading joy: examining the effects of smiling models on consumer joy and attitudes

Berg, Hanna; Söderlund, Magnus; Lindström, Annika - In: Journal of Consumer Marketing 32 (2015) 6, pp. 459-469

response to two versions of an advertisement (Study 1) and a packaging design (Study 2 and 3), including either a picture of a …

Persistent link: https://www.econbiz.de/10014849961

Communicating packaging eco-friendliness : An exploration of consumers’ perceptions of eco-designed packaging

Magnier, Lise; Crié, Dominique - In: International Journal of Retail & Distribution Management 43 (2015) 4/5, pp. 350-366

Purpose – The purpose of this paper is to examine the influence of eco-designed packaging on consumers’ responses. It defines the concept of eco-designed packaging, and proposes a consumer-led taxonomy of its cues. Attitudinal and behavioral, positive and negative responses triggered by the...

Persistent link: https://www.econbiz.de/10014804372