Sheridan, Scott; Dressler, Marc - In: Businesses 5 (2025) 2, pp. 1-18
, conducted at a small fine-dining establishment, aimed to understand how wine descriptions and pairing recommendations influence … findings underscore the power of wine descriptions and strategic pairing recommendations in enhancing customer engagement. They … wineries can benefit by providing comprehensive tasting notes and pairing suggestions that align with restaurant offerings. For …