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Search: subject:"Path to purchase"
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Consumer behaviour
10
Konsumentenverhalten
10
Path-to-purchase
5
Internet marketing
4
Online-Marketing
4
Path to purchase
4
Advertising effects
3
Beziehungsmarketing
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
Werbewirkung
3
path to purchase
3
Advertising
2
Behaviour
2
Bibliometric
2
Customer journey
2
Framework
2
Segmentation
2
Shopper
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Werbung
2
path-to-purchase
2
Advertising carryover
1
Affordable fashion industry
1
Artificial intelligence
1
Attribution modeling
1
Bekleidungsindustrie
1
Bibliometrics
1
Bibliometrie
1
Big Data
1
Big data
1
Big data analytics
1
COVID-19
1
Clothing industry
1
Consumer journey
1
Consumer motivation
1
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research-article
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English
14
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Jones, Robert Paul
2
Srinivasan, Shuba
2
Abbasi, Ahmed
1
Abraham, Linda B.
1
Adisantoso, Julio
1
Akram, Muhammad Shakaib
1
Anderson, Chris K.
1
Bhatti, Zeeshan Ahmed
1
Brengman, Malaika
1
C. Runyan, Rodney
1
Cheema, Amar
1
Cheng, Ming
1
Danaher, Peter J.
1
Dellarocas, Chrysanthos
1
Dwivedi, Yogesh K.
1
Goić, Marcel
1
Hartanto, Bobie
1
Heerde, Harald J. van
1
Hildebrand, Christian
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Kannan, P. K.
1
Li, Hongshuang
1
Li, Jingjing
1
Luyten, Kris
1
Ma, Liye
1
Maulana, Amalia E.
1
Pauwels, Koen
1
Reinartz, Werner J.
1
Runyan, Rodney C.
1
Rutz, Oliver J.
1
Sahoo, Nachiketa
1
Schlager, Tobias
1
Schöning, Johannes
1
Shareef, Mahmud Akhter
1
Smolders, Annelien
1
Song, Yicheng
1
Verhoef, Peter C.
1
Willems, Kim
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of the Academy of Marketing Science
2
Technological forecasting & social change : an international journal
2
Asia Pacific journal of marketing and logistics
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
International Journal of Retail & Distribution Management
1
International journal of retail & distribution management
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
13
Other ZBW resources
1
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1
Omni micro-reseller's
path-to-purchase
and MSEs omnichannel readiness in the Indonesian affordable fashion industry
Maulana, Amalia E.
;
Adisantoso, Julio
;
Hartanto, Bobie
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 874-889
Persistent link: https://www.econbiz.de/10014285906
Saved in:
2
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh K.
;
Shareef, …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
3
Uncovering characteristic response paths of a population
Song, Yicheng
;
Sahoo, Nachiketa
;
Srinivasan, Shuba
; …
- In:
INFORMS journal on computing : JOC ; charting new …
34
(
2022
)
3
,
pp. 1661-1680
Persistent link: https://www.econbiz.de/10013361798
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Search engine consumer journeys : exploring and segmenting click-through behaviors
Cheng, Ming
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
62
(
2021
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10012520146
Saved in:
6
Charting the
path
to
purchase
using topic models
Li, Hongshuang
;
Ma, Liye
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1019-1036
Persistent link: https://www.econbiz.de/10012391104
Saved in:
7
Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing
;
Abbasi, Ahmed
;
Cheema, Amar
;
Abraham, Linda B.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
Saved in:
8
Focusing on others before you shop : exposure to Facebook promotes conventional product configurations
Hildebrand, Christian
;
Schlager, Tobias
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10012022579
Saved in:
9
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
10
The
path-to-purchase
is paved with digital opportunities : an inventory of shopper-oriented retail technologies
Willems, Kim
;
Smolders, Annelien
;
Brengman, Malaika
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 228-242
Persistent link: https://www.econbiz.de/10011899377
Saved in:
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