Search Results - subject:"Perceived behavioral control"

Factors influencing customers' purchase intentions toward fresh Malaysian durians in Zhejiang province, China

In: Rajagiri Management Journal (RAMJ) 19 (2025) 4, pp. 252-265

-perceived value (CPV) has a positive influence on attitude. Furthermore, attitude, subjective norms and perceived behavioral control …

Persistent link: https://www.econbiz.de/10015606905

Analysis of factors affecting the intention to use Shopee Barokah (case study on Generation Z in Semarang City)

Najwa, Laila Fajri Khoirun; Kafabih, An'im - In: ASEAN Marketing Journal 17 (2025) 1, pp. 55-68

norm, perceived behavioral control, promotion and word of mouth on the intention to use Shopee Barokah. Design … results showed that the variables of attitude, subjective norm, perceived behavioral control, promotion partially influenced …

Persistent link: https://www.econbiz.de/10015625161

Are there barriers to the intention of fish consumption in restaurants? : insights from Türkiye using an extension of the Theory of Planned Behaviour

Apak, Ömer Ceyhun - In: European journal of tourism, hospitality and recreation … 15 (2025) 2, pp. 249-266

This paper examines the parallel mediating roles of attitude, subjective norms, and perceived behavioral control in the … behavioral control were related to the intention to consume fish, and that attitudes, subjective norms, and perceived behavioural … SPSS and PROCESS macros. The study determined that perceived barriers, attitudes, subjective norms, and perceived …

Persistent link: https://www.econbiz.de/10015612373

Shifting paradigms in home furnishings : decoding showrooming behavior through the lens of theory of planned behavior

Bishnoi, Parul; Ubba, Savita - In: IIMT journal of management 2 (2025) 2, pp. 171-192

The purpose of this study is to examine how behavioral interventions affect the intention to showroom and the creation of user-generated content (UGC) via the lens of theory of planned behavior (TPB).Purposive sampling strategy is employed to gather data. Four hypotheses derived from the...

Persistent link: https://www.econbiz.de/10015548942

Factors influencing customers' purchase intentions toward fresh Malaysian durians in Zhejiang province, China

Xinyi Guo; Bhumiphat Gilitwala - In: Rajagiri management journal 19 (2025) 4, pp. 252-265

-perceived value (CPV) has a positive influence on attitude. Furthermore, attitude, subjective norms and perceived behavioral control …

Persistent link: https://www.econbiz.de/10015554179

Analysis of factors affecting the intention to use Shopee Barokah (case study on Generation Z in Semarang City)

Najwa, Laila Fajri Khoirun; Kafabih, An'im - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 1, pp. 55-68

Persistent link: https://www.econbiz.de/10015439222

Nexus of tourism affinity, perceived behavioral control and green environmental literacy in support of regenerative tourism

Zaman, Umer - In: Pakistan journal of commerce and social sciences 18 (2024) 3, pp. 781-810

, and whether perceived behavioral control and green environmental literacy moderate this relationship. Using structural … significantly and positively influenced by tourism affinity. Importantly, perceived behavioral control and green environmental … affinity within a moderating mechanism of perceived behavioral control and green environmental literacy. …

Persistent link: https://www.econbiz.de/10015095072

Catalyzing green entrepreneurial behavior : the role of intentions and selective factors

Mishra, Manoj Kumar; Sharma, Nidhi; Kumar, Sunil; Shah, … - In: Cogent business & management 11 (2024) 1, pp. 1-16

), perceived behavioral control (PBC) and green entrepreneurial behavior (GEB) among students pursuing higher education in Delhi …

Persistent link: https://www.econbiz.de/10014519291

Investigating individual's energy saving behavior in using electric vehicles : extended theory of planned behavior

Erna, Erna; Setiawan, Iwan; Aos, Aos - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 1, pp. 517-523

Persistent link: https://www.econbiz.de/10014494217

Entrepreneurial intentions among business undergraduates : the Malaysian case

Wendy Ming Yen Teoh; Chong, Siong Choy; Yee Yen Yuen; … - In: Journal of education for business 99 (2024) 7/8, pp. 411-421

Persistent link: https://www.econbiz.de/10015193427