Search Results - subject:"Perceived interactivity"

Avatars of influence : understanding how virtual influencers trigger consumer engagement on online booking platforms

Akhtar, Nadeem; Hameed, Zahid; Islam, Tahir; Pant, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015085051

The influences of aura and anthropomorphism of virtual humans on perceived interactivity and purchase intention

Kim, Juran; Bae, Joonheui - In: Journal of global scholars of marketing science : … 35 (2025) 2, pp. 162-179

Persistent link: https://www.econbiz.de/10015550178

Analysing brand attachment for restaurant table booking mobile application

Srivastava, Neha; Malhotra, Gunjan - In: International journal of retail and distribution management 53 (2025) 2, pp. 151-164

Persistent link: https://www.econbiz.de/10015610373

Perceived interactivity in real estate APP increases consumers' psychological well-being: a moderated mediation model

Yang, Maosheng; Feng, Lei; Zhou, Honghong; Chen, Shih-Chih - In: Industrial Management & Data Systems 124 (2024) 4, pp. 1385-1412

Purpose This study aims to empirically analyse the influence mechanism of perceived interactivity in real estate APP … APP, it is crucial to utilize human–machine interaction to stimulate perceived interactivity between humans and machines … unclear whether perceived interactivity improves consumers' psychological well-being. Design/methodology/approach This study …

Persistent link: https://www.econbiz.de/10015348100

Why do people interact and buy in the Metaverse? : self-Expansion perspectives and the impact of hedonic adaptation

Ahn, Suhyoung; Jin, Byoungho; Seo, Hyesim - In: Journal of business research : JBR 175 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014549484

Do E-wallets trigger impulse purchases? : an analysis of Malaysian Gen-Y and Gen-Z consumers

Lee, Yi Yong; Gan, Chin Lay; Liew, Tze Wei - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 244-261

Persistent link: https://www.econbiz.de/10014326758

Exploring the drivers of B2B end user engagement

Fehl, Amy Greiner; Good, Valerie; Arnold, Todd - In: Journal of personal selling & sales management : JPSSM 43 (2023) 3, pp. 159-177

Persistent link: https://www.econbiz.de/10014365146

How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement

Joo, Eunsin; Yang, Jing - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 754-772

Persistent link: https://www.econbiz.de/10014428170

Utilitarian motivations to engage with travel websites : an interactive technology adoption model

Camilleri, Mark Anthony; Kozak, Metin - In: The journal of services marketing 37 (2023) 1, pp. 96-109

Persistent link: https://www.econbiz.de/10013542906

Predictors of customers' continuance intention of mobile banking from the perspective of the interactivity theory

Yin, Lan-Xiang; Lin, Hsien-Cheng - In: Economic research 35 (2022) 1,6, pp. 6820-6849

Persistent link: https://www.econbiz.de/10014428303