Search Results - subject:"Perceived trust"

Unveiling the impact of ai-chatbot attributes and anthropomorphic cues in e-commerce

Hamedani, Sharareh Shahidi; Manivannan, Yuvanraaj; … - In: Pakistan journal of commerce and social sciences 19 (2025) 3, pp. 441-467

significant direct influence on customer adoption, where PU became the strongest predictor, followed by PEOU. Perceived trust … customer adoption and indirect positive influence as a mediator between trust and adoption. The variable perceived trust (PT …

Persistent link: https://www.econbiz.de/10015475268

Unveiling the impact of ai-chatbot attributes and anthropomorphic cues in e-commerce

Hamedani, Sharareh Shahidi; Manivannan, Yuvanraaj; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 19 (2025) 3, pp. 441-467

Persistent link: https://www.econbiz.de/10015482404

The role of social influence as a moderator in evaluating factors affecting the intention to use digital wallets

Spilbergs, Aivars - In: Businesses 5 (2025) 3, pp. 1-20

, perceived ease of use, social influence, facilitating conditions, and perceived trust, significantly influenced users' intent to … use DWs for financial services. Perceived trust emerged as the strongest predictor, and social influence moderated …

Persistent link: https://www.econbiz.de/10015506479

The role of social influence as a moderator in evaluating factors affecting the intention to use digital wallets

Spilbergs, Aivars - In: Businesses 5 (2025) 3, pp. 1-20

Persistent link: https://www.econbiz.de/10015617826

Small and medium-sized enterprises perceived trust towards social media : applying the extended technology acceptance model

Wasudawan, Komathi; Weissmann, Marc Arul; Nwobodo, Stanley - In: Journal of Asia Business Studies 19 (2025) 4, pp. 1085-1103

Persistent link: https://www.econbiz.de/10015611542

Building trust in cybernetic payment network : insights from an emerging economy

Selim Ahmed; Ahmed, Rubina; Ashrafi, Dewan Mehrab; … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-13

coefficients. Results indicate that perceived quality, system quality, and image significantly influence perceived trust in … cybernetic payment network services. Additionally, perceived trust and system quality positively impact behavioural intention to … use these services. Furthermore, perceived trust mediates the relationship between behavioural intention and system …

Persistent link: https://www.econbiz.de/10015071765

The celebrity influencer : delineating the effect of tourism-oriented short video marketing on international tourist conation

Matiza, Tafadzwa; Slabbert, Elmarie - In: Journal of global marketing 37 (2024) 4, pp. 331-349

Persistent link: https://www.econbiz.de/10015192620

Revisiting the factors affecting cryptocurrency adoption : evidence from Nigeria

Abdurrahaman, Daha Tijjani; Ayetigbo, Olumide Abiodun; … - In: Journal of African business 27 (2026) 1, pp. 145-172

Persistent link: https://www.econbiz.de/10015597340

Attitude and intention to adopt FinTech services by Indian rural households

Suresh G.; Zimik, Michael Yuivamung; Kumara, R. Naveen; … - In: International journal of business innovation and … 39 (2026) 2, pp. 161-179

Persistent link: https://www.econbiz.de/10015632985

Examining the drivers and deterrents of mobile wallet adoption among rural consumers

Kumari, Archana; Kumari, Deepa; Sinha, Bhagawan Chandra; … - In: International journal of process management and … 22 (2026) 3, pp. 378-399

Persistent link: https://www.econbiz.de/10015628466