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Consumer's expectations from mobile CRM services: a banking context
Sangle, Purnima S.
;
Awasthi, Preety
- In:
Business Process Management Journal
17
(
2011
)
6
,
pp. 898-918
cent. Findings – The empirical findings reveal that
perceived
utility
value
is regarded as the most important factor for …
Persistent link: https://www.econbiz.de/10014687914
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