Search Results - subject:"Perceived value"

The influence of perceived price and quality of delivery on online repeat purchase intention: The evidence from Vietnamese purchasers

Tan, Luc Phan; Le, Thu-Hang - In: Cogent Business & Management 10 (2023) 1, pp. 1-13

purchase intention through perceived value and consumer satisfaction. A total of 791 survey questionnaires were collected by … delivery quality and perceived price affect the perceived value and do not affect satisfaction. In contrast, perceived value … should also have appropriate pricing policies to help increase perceived value and form repeat purchase intentions. …

Persistent link: https://www.econbiz.de/10014527378

Assessing the determinants of customer-perceived value and customer satisfaction in e-hailing services: An Importance-Performance Matrix Analysis (IPMA) Approach

Yapp, Emily H.T.; Yeap, Jasmine A.L. - In: Cogent Business & Management 10 (2023) 1, pp. 1-16

Consumption Value was applied to examine as users' perceived value with the inclusion of sustainability value. Based on the … Partial Least Squares analysis via the software SmartPLS 3.2.8, users' perceived value, which consists of economic value …

Persistent link: https://www.econbiz.de/10014527538

Is perceived value enough to create loyalty for m-wallets? Exploring the role of trust and satisfaction

Dhaigude, Amol S.; Tapar, Archit Vinod; Jawed, Mohammad … - In: Cogent Business & Management 10 (2023) 3, pp. 1-23

This study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional value-satisfaction-loyalty relationship. A total of 214...

Persistent link: https://www.econbiz.de/10014527558

Sustainable marketing activities, event image, perceived value and tourists' behavioral intentions in the sports tourism

Wang, Junfeng; Butkouskaya, Vera - In: Journal of Economics, Finance and Administrative Science 28 (2023) 55, pp. 60-78

, commemorative product perceived value and tourists' behavioral intentions (TBIs) in the sports tourism context of the Beijing Winter … Olympic Games. Additionally, the article discusses the role of event image and product perceived value in enhancing the SMAs … image, tourists' perceived commemorative product value and TBIs. Meanwhile, event image and product perceived value mediate …

Persistent link: https://www.econbiz.de/10014516419

The influence of brand innovativeness and quality affect consumer perceived value : the role of symbolic brand qualities as mediating

Maharani, Aisyah Shafira; Hidayat, Anas - In: International Journal of Research in Business and … 12 (2023) 4, pp. 15-32

Persistent link: https://www.econbiz.de/10014326074

The effect of service quality and perceived value on customer loyalty in Tuban restaurants with customer satisfaction mediation

Gulam B., M. Irsyad; Suryadi, Nanang; Waluyowati, Nur Prima - In: International Journal of Research in Business and … 12 (2023) 5, pp. 62-73

Persistent link: https://www.econbiz.de/10014326170

The green experience effects on gen z customer loyalty mediated by perceived value and satisfaction

Daniar, Katherin; Rohman, Fatchur; Sunaryo - In: International Journal of Research in Business and … 12 (2023) 5, pp. 429-436

Persistent link: https://www.econbiz.de/10014327714

The role of brand silence and nostalgia in revitalizing traditional skincare products with advertising and celebrity endorsement strategy as a mediator

Tripathi, Vibhuti; Chandra, Tarunija - In: The journal of business and economic studies 26 (2023) 2, pp. 72-108

played a significant role in influencing customer perceived value and brand loyalty as outcomes of the revitalization of …

Persistent link: https://www.econbiz.de/10014288866

Assessing the determinants of customer-perceived value and customer satisfaction in e-hailing services : an Importance-Performance Matrix Analysis (IPMA) Approach

Yapp, Emily H. T.; Jasmine Yeap Ai Leen - In: Cogent business & management 10 (2023) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10014477128

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

Sharma, Aman; Sharma, Bhuvanesh Kumar; Rajput, Sneha; … - In: Cogent business & management 10 (2023) 1, pp. 1-19

The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital...

Persistent link: https://www.econbiz.de/10014477179