Ostojić, Martina; Leko Šimić, Mirna - In: Administrative Sciences : open access journal 16 (2026) 3, pp. 1-13
examines changes in university brand value perception from the student perspective. It analyses internal changes, i.e., those … made within the HEI, as well as changes in the external environment, and their impact on university brand value perception … different dimensions relevant to better perception of HEI brand value were not recognized by students. …