Search Results - subject:"Perceptual mapping"

Analyzing competitive market structures based on online consumer-generated content and sales data

Won, Eugene J. S.; Oh, Yun Kyung; Choeh, Joon Yeon - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 307-322

Persistent link: https://www.econbiz.de/10013553055

Using social marketing strategies to develop and pretest PrEP education materials for transgender women

Bass, Sarah Bauerle; Kelly, Patrick J. A.; Brajuha, Jesse; … - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 380-398

Persistent link: https://www.econbiz.de/10014311986

Can Google Trends data provide information on consumer's perception regarding hotel brands?

Bakirtas, Hulya; Gulpinar Demirci, Vildan - In: Information technology & tourism 24 (2022) 1, pp. 57-83

Persistent link: https://www.econbiz.de/10013164645

The influence of service brand perceptions and ideals on consumption intentions

Sciulli, Lisa M.; Bebko, Charlene - In: Services marketing quarterly 42 (2021) 1/2, pp. 38-56

Persistent link: https://www.econbiz.de/10012607282

Positioning of private label brands of men's apparel against national brands

Ghosh, Pritha; Saha, Subrata; Sanyal, Shamindra Nath; … - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 210-227

Persistent link: https://www.econbiz.de/10012614795

Positioning implications for chocolate brands : an attribute-based approach

Sondhi, Neena; Chawla, Deepak - In: Global business review 22 (2021) 1, pp. 184-196

Persistent link: https://www.econbiz.de/10012483251

The role of consumer knowledge, experience,and heterogeneity in fish consumption : policy lessons from Japan

Kitano, Shinichi; Yamamoto, Naotoshi - In: Journal of retailing and consumer services 56 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012389988

Brand Positioning - an Analyze of the Romanian Chocolate Bars Market from Youngsters’ Perspective

DULEA, Iulia - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 3, pp. 409-438

chocolate bar brands existing in Romania through perceptual mapping. The results of the study show that the attributes by which …, price and appearance. Therefore, perceptual mapping is a useful technique in analysing a brand positioning strategy, but …

Persistent link: https://www.econbiz.de/10010776475

A Unique Method of Constructing Brand Perceptual Maps by the Text Mining of Multimedia Consumer Reviews

Ekhlassi, Amir; Zahedi, Amirhosein - In: International Journal of Mobile Computing and … 9 (2018) 3, pp. 1-22

Brand perceptual mapping is a visual technique, it displays how a brand is positioned in the mind of customers, as well …

Persistent link: https://www.econbiz.de/10012046491

Sport team personality : it's not all about winning!

Stadler Blank, Ashley; Koenigstorfer, Joerg; … - In: Sport management review 21 (2018) 2, pp. 114-132

Persistent link: https://www.econbiz.de/10011866637