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~isPartOf:"Journal of marketing management : MM"
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Brand image
62
Markenimage
62
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
36
Markenführung
36
Personality psychology
24
Persönlichkeitspsychologie
24
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Relationship marketing
14
Marketing management
10
Marketingmanagement
10
Customer integration
8
Internet marketing
8
Kundenintegration
8
Online-Marketing
8
Social Web
8
Social web
8
identity
5
Advertising effects
4
Brand extension
4
Celebrity endorsement
4
Celebrity-Werbung
4
Großbritannien
4
Markentransfer
4
Perception
4
United Kingdom
4
Wahrnehmung
4
Werbewirkung
4
celebrity
4
Alcohol consumption
3
Alkoholkonsum
3
Anthropologie
3
Anthropology
3
Befragung
3
Brand loyalty
3
Customer satisfaction
3
International marketing
3
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81
Conference paper
4
Konferenzbeitrag
4
Case study
1
Fallstudie
1
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English
81
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Banister, Emma N.
2
Broderick, Amanda J.
2
Cocker, Hayley L.
2
He, Hongwei
2
Moraes, Caroline
2
O'Sullivan, Stephen R.
2
Smith, Gareth
2
Al-Marri, Mohammed
1
Ang, Lawrence
1
Arnould, Eric J.
1
Aulōnitēs, Geōrgios I.
1
Barnes, Stuart J.
1
Baxter, Jessica
1
Belk, Russell W.
1
Bennett, Roger
1
Bergkvist, Lars
1
Beverland, Michael B.
1
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1
Bogomolova, Svetlana
1
Botelho, Nara Lúcia Poli
1
Breitsohl, Jan Christian
1
Broderick, Anne
1
Brownlie, Douglas
1
Buil, Isabel
1
Cantone, Luigi
1
Carrigan, Marylyn
1
Chandrasen, Abhirarm
1
Chang, Kyungro
1
Chen, Junsong
1
Clarke, Rodney J.
1
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1
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1
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1
Dall'Olmo Riley, Francesca
1
Davies, Barry J.
1
Davies, Fiona
1
Dawes, John G.
1
De Chernatony, Leslie
1
Dean, Dianne
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
679
The journal of brand management : an international journal
346
The journal of product & brand management
317
Journal of retailing and consumer services
312
Discussion paper series / IZA
245
Psychology & marketing
200
Journal of vocational behavior
199
Journal of business ethics : JOBE
198
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
194
IZA Discussion Papers
172
International journal of hospitality management
158
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Tourism management : research, policies, practice
143
European journal of marketing : EJM
135
SpringerLink / Bücher
134
International journal of selection and assessment
127
Journal of business and psychology
127
Journal of travel and tourism marketing
125
Asia Pacific journal of marketing and logistics
124
IZA Discussion Paper
116
Working paper / National Bureau of Economic Research, Inc.
101
Journal of marketing communications
100
Journal of career development
99
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Journal of economic psychology : research in economic psychology and behavioral economics
97
Academy of Management journal : AMJ
94
Leadership
92
NBER working paper series
90
Marketing intelligence & planning
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
86
The journal of consumer marketing
86
Human relations
85
Journal of international consumer marketing
85
Human performance
84
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
83
Journal of managerial psychology
82
Cogent business & management
81
Industrial marketing management : the international journal for industrial and high-tech firms
81
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ECONIS (ZBW)
81
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1
Who are you and what do you value? : investigating the role of
personality
traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
2
Celebrities as human brands : an investigation of the effects of
personality
and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
3
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
4
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
5
The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.
;
Kalafatis, Stavros P.
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
Saved in:
6
Consumers' identities and compartmentalisation tendencies in alcohol consumption
Gregory-Smith, Diana
;
Manika, Danae
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 942-972
Persistent link: https://www.econbiz.de/10011753492
Saved in:
7
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
8
Understanding the vulnerability of blind consumers : adaptation in the marketplace, personal traits and coping strategies
Falchetti, Claudia
;
Ponchio, Mateus Canniatti
;
Botelho, …
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011545660
Saved in:
9
Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
Saved in:
10
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
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