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~isPartOf:"The journal of product & brand management"
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Search: subject:"Personality"
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Brand image
307
Markenimage
307
Brand management
281
Markenführung
281
Consumer behaviour
247
Konsumentenverhalten
247
Brand
155
Markenartikel
154
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79
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79
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40
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33
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Advertising effects
32
Werbewirkung
32
Brand loyalty
26
Emotion
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Marketingmanagement
25
Personality psychology
25
Persönlichkeitspsychologie
25
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21
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Guzman, Francisco
9
Broyles, S. Allen
3
Fetscherin, Marc
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Hakala, Ulla
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Leingpibul, Thaweephan
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Rindell, Anne
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Costa, Patrício
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De Chernatony, Leslie
2
Dwivedi, Abhishek
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Faßnacht, Martin
2
Flight, Richard L.
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Füller, Johann
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Gendel-Guterman, Hanna
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Lee, Richard
2
Levy, Shalom
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Lockshin, Larry
2
Loureiro, Sandra Maria Correia
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The journal of product & brand management
Journal of business research : JBR
679
The journal of brand management : an international journal
346
Journal of retailing and consumer services
312
Discussion paper series / IZA
245
Psychology & marketing
200
Journal of vocational behavior
199
Journal of business ethics : JOBE
198
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
194
IZA Discussion Papers
172
International journal of hospitality management
158
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Tourism management : research, policies, practice
143
European journal of marketing : EJM
135
SpringerLink / Bücher
134
International journal of selection and assessment
127
Journal of business and psychology
127
Journal of travel and tourism marketing
125
Asia Pacific journal of marketing and logistics
124
IZA Discussion Paper
116
Working paper / National Bureau of Economic Research, Inc.
101
Journal of marketing communications
100
Journal of career development
99
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Journal of economic psychology : research in economic psychology and behavioral economics
97
Academy of Management journal : AMJ
94
Leadership
92
NBER working paper series
90
Marketing intelligence & planning
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
86
The journal of consumer marketing
86
Human relations
85
Journal of international consumer marketing
85
Human performance
84
Journal of managerial psychology
83
Cogent business & management
81
Industrial marketing management : the international journal for industrial and high-tech firms
81
Journal of marketing management : MM
81
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ECONIS (ZBW)
317
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1
Innocence versus Coolness : the influence of brand
personality
on consumers’ preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
2
The interrelationship of family identities, personalities, and expressions on family winery websites
Berndt, Adele
;
Meintjes, Corné
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 752-773
Persistent link: https://www.econbiz.de/10014315442
Saved in:
3
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
4
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand
personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
5
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
6
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
7
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
8
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
9
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
10
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
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