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  • Search: subject:"Personalization"
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Year of publication
Subject
All
Personalization 1,607 Personalisierung 1,450 Konsumentenverhalten 846 Consumer behaviour 844 Online retailing 514 Online-Handel 514 Electronic Commerce 431 E-commerce 418 Social Web 347 Social web 347 Online-Marketing 322 Internet marketing 319 Viral marketing 298 Virales Marketing 298 Beziehungsmarketing 215 Relationship marketing 215 Artificial intelligence 168 Künstliche Intelligenz 166 personalization 158 Theorie 151 Theory 149 Customer satisfaction 111 Kundenzufriedenheit 109 Personality psychology 103 Persönlichkeitspsychologie 103 Confidence 99 Vertrauen 99 Experiment 98 Datenschutz 93 Data protection 91 Digital platform 89 Digitale Plattform 89 Algorithm 73 Algorithmus 73 Bewertung 73 Evaluation 72 Data Mining 71 Data mining 71 Internet 70 Advertising 65
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Online availability
All
Undetermined 921 Free 418 CC license 44
Type of publication
All
Article 1,451 Book / Working Paper 402 Other 2
Type of publication (narrower categories)
All
Article in journal 1,150 Aufsatz in Zeitschrift 1,150 Aufsatz im Buch 193 Book section 193 Graue Literatur 110 Non-commercial literature 110 Working Paper 102 Arbeitspapier 93 Hochschulschrift 64 Thesis 36 research-article 28 Article 17 Aufsatzsammlung 17 Collection of articles of several authors 16 Sammelwerk 16 Konferenzschrift 14 Conference paper 10 Konferenzbeitrag 10 Case study 6 Conference proceedings 6 Fallstudie 6 Collection of articles written by one author 4 Sammlung 4 Dissertation u.a. Prüfungsschriften 3 Fallstudiensammlung 3 Lehrbuch 3 Textbook 3 case-report 2 review-article 2 Amtsdruckschrift 1 Conference Paper 1 Government document 1 Guidebook 1 Handbook 1 Handbuch 1 Interview 1 Mikroform 1 Ratgeber 1 conceptual-paper 1 review 1
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Language
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English 1,717 German 100 Undetermined 35 French 2 Italian 1 Polish 1 Spanish 1
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Author
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Adomavicius, Gediminas 18 Benbasat, Izak 12 Tuzhilin, Alexander 11 Hosanagar, Kartik 10 Chen, Hong 9 Zhang, Jingjing 9 Jiang, Yuanchun 8 Bandulet, Martin 7 Dens, Nathalie 7 Hinz, Oliver 7 Liu, Yezheng 7 Morasch, Karl 7 Sarkar, Sumit 7 Stüber, Eva 7 Bala, Pradip Kumar 6 Benlian, Alexander 6 Bockstedt, Jesse 6 Law, Rob 6 Lee, Dokyun 6 Rust, Roland T. 6 Sosa, Manuel 6 Adena, Maja 5 Aridor, Guy 5 Chen, Zhijun 5 Choe, Chongwoo 5 Cong, Jiajia 5 Curley, Shawn P. 5 Helmers, Christian 5 Huang, Ming-Hui 5 Huck, Steffen 5 Kim, Jong Min 5 Kumar, Anuj 5 Li, Xitong 5 Liu, Hongyan 5 Matsushima, Noriaki 5 Pau, Louis-François 5 Pelsmacker, Patrick de 5 Sahoo, Nachiketa 5 Sparks, Beverley 5 Xu, Jingjun 5
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Institution
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Springer Fachmedien Wiesbaden 6 Friedrich-Schiller-Universität Jena 3 IGI Global 3 Centre for Educational Research and Innovation 2 EconWPA 2 Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften 2 London School of Economics (LSE) 2 National Bureau of Economic Research 2 Universität Ulm 2 Verlag Dr. Kovač 2 AAMAS <7, 2008, Estoril> 1 AMEC <10, 2008, Estoril> 1 Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <5., 2023, Jekaterinburg> 1 Berkeley Electronic Press 1 Committee on dietary allowances, Food and Nutrition Board, Division of Biological Sciences, Assembly of Life Sciences, National Research Council 1 Competence Center Information Systems & Services 1 Conference on Artificial Intelligence <23, 2008, Chicago, Ill.> 1 DEXA <13, 2002, Aix-en-Provence> 1 EC Web <11, 2010, Bilbao> 1 EC Web <12, 2011, Toulouse> 1 EC Web <13, 2012, Wien> 1 EC Web <2, 2001, München> 1 EC Web <3, 2002, Aix-en-Provence> 1 EC Web <4, 2003, Prag> 1 EC Web <6, 2005, Kopenhagen> 1 EC-Web <14, 2013, Prag> 1 Edward Elgar Publishing 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Eric Cuvillier <Firma> 1 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 1 European Commission / Joint Research Centre 1 Fakultät für Wirtschafts- und Organisationswissenschaften, Universität der Bundeswehr 1 Food and Nutrition Board 1 Friedrich-Ebert-Stiftung 1 Georg-August-Universität Göttingen 1 Great Britain / West India Royal Commission (1938-1939) 1 Hochschule der Medien 1 ICEC <15, 2013, Turku> 1 Information Systems 1
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Published in...
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Information systems research : ISR 41 Journal of business research : JBR 40 Journal of retailing and consumer services 35 Electronic commerce research 33 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 29 Management science : journal of the Institute for Operations Research and the Management Sciences 29 International journal of business information systems : IJBIS 26 International journal of hospitality management 25 Journal of management information systems : JMIS 23 Marketing science 21 Psychology & marketing 19 Journal of retailing 18 Tourism management : research, policies, practice 18 Electronic commerce research and applications 17 Journal of revenue and pricing management 16 International journal of electronic commerce : IJEC 15 Management information systems : mis quarterly 15 Journal of information & knowledge management : JIKM 14 Technological forecasting & social change : an international journal 13 Journal of electronic commerce research : JECR 12 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 12 International journal of advertising : the review of marketing communications 11 Journal of internet commerce 11 The power of one : gaining business value from personalization technologies 11 Decision support systems : DSS ; the international journal 9 Discussion papers / CEPR 9 Electronic markets : the international journal on networked business 9 Information technology & tourism 9 International journal of production research 9 Journal of marketing communications 9 SpringerLink / Bücher 9 Cogent business & management 8 INFORMS journal on computing : JOC 8 Information systems and e-business management : ISeB 8 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 8 Journal of hospitality marketing & management 8 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 CESifo working papers 7 European journal of operational research : EJOR 7
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Source
All
ECONIS (ZBW) 1,719 Other ZBW resources 53 RePEc 41 EconStor 28 BASE 7 USB Cologne (EcoSocSci) 7
Showing 1 - 10 of 1,855
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Social dynamics of luxury customization : the unique impact of name personalization
O'Rourke, Anne-Maree; Lin, Joanna; Sung, Billy; … - In: Psychology & marketing 42 (2025) 2, pp. 493-513
Persistent link: https://www.econbiz.de/10015373135
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The value of personalized recommendations : evidence from Netflix
Zielnicki, Kevin; Aridor, Guy; Bibaut, Aurelien; Tran, … - 2025
Personalized recommendation systems shape much of user choice online, yet their targeted nature makes separating out the value of recommendation and the underlying goods challenging. We build a discrete choice model that embeds recommendation-induced utility, low-rank heterogeneity, and flexible...
Persistent link: https://www.econbiz.de/10015548887
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Impact of personalization on online shopping intent : the mediating role of perceived ad intrusiveness
Jeličič, Sandra; Karačić, Nikolina Čule; Mabić, Mirela - In: Economic review : journal of economics & business 22 (2024) 2, pp. 91-102
personalization of online ads affects online purchase intention, with a focus on the mediating role of perceived intrusiveness …. Theoretical contributions include insights into the interplay between personalization, intrusiveness, and purchase behavior, while …
Persistent link: https://www.econbiz.de/10015437878
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Personalization and privacy choice
Rhodes, Andrew; Zhou, Jidong - 2024
Persistent link: https://www.econbiz.de/10014515014
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Personalization and privacy choice
Rhodes, Andrew; Zhou, Jidong - 2024
Persistent link: https://www.econbiz.de/10014539001
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Recipe for perceived personalization in hotels
Lei, Soey Sut Ieng; Wang, Dan; Fong, Lawrence Hoc Nang; … - In: Tourism management : research, policies, practice 100 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014457528
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Personalisation (in)effectiveness in email marketing
Nobile, Tekila Harley; Cantoni, Lorenzo - In: Digital business 3 (2023) 2, pp. 1-10
This research explores the effects of personalization in email marketing. Although personalization is expected to … experimental studies were designed to test the effectiveness of personalization. Results show positive effects of personalized … identifying possible causes of the contrasting effects of personalization on consumer behaviour by investigating them alongside …
Persistent link: https://www.econbiz.de/10014465192
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Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob; Kühnl, Christina - In: Psychology & marketing 40 (2023) 12, pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
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Assessing the interplay of trust dynamics, personalization, ethical AI practices, and tourist behavior in the adoption of AI-driven smart tourism technologies
Koo, Inhyouk; Zaman, Umer; Ha, Hojung; Nawaz, Shahid - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-10
ethical AI practices and personalization impact tourist behavior in the adoption of these technologies? What role does trust … ensured a comprehensive evaluation of the proposed model, encompassing ethical AI practices, personalization, trust dynamics … in the adoption of AI-driven smart tourism technologies. Similarly, personalization was identified as a significant …
Persistent link: https://www.econbiz.de/10015358548
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Embracing open innovation in hospitality management : leveraging AI-driven dynamic scheduling systems for complex resource optimization and enhanced guest satisfaction
Rapeepan Pitakaso; Golinska-Dawson, Paulina; Peerawat Luesak - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-24
advantage. By examining both resource efficiency and service personalization, this study sheds light on how AI-driven solutions …
Persistent link: https://www.econbiz.de/10015358668
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