Search Results - subject:"Personalization strategy"

Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity

Kamel, Mahmoud Abdelrahman - In: Journal of Enterprise Information Management 36 (2023) 6, pp. 1727-1749

intensity only moderates the relationship between BDA use and personalization strategy adoption. Research limitations …

Persistent link: https://www.econbiz.de/10014860150

Knowledge acquisition, knowledge management strategy and innovation: An empirical study of Vietnamese firms

Moses, Yin - In: Cogent Business & Management 7 (2020) 1, pp. 1-14

innovation. In addition, this study showed that in terms of direct effects on innovation results, the personalization strategy … of the codification strategy without paying due attention to personalization strategy. Furthermore, for firms at the … nascent stage of develop-ment or those in developing countries like Vietnam, knowledge acquisition and personalization …

Persistent link: https://www.econbiz.de/10012657170

Knowledge acquisition, knowledge management strategy and innovation : an empirical study of Vietnamese firms

Nguyen Ngoc Thang; Pham Anh Tuan; Moses, Yin - In: Cogent business & management 7 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012621702

The impact of knowledge management strategies on the relationship between intellectual capital and innovation : evidence from SMEs

Hayaeian, Sahar; Hesarzadeh, Reza; Abbaszadeh, Mohammad Reza - In: Journal of intellectual capital 23 (2022) 4, pp. 765-798

Persistent link: https://www.econbiz.de/10013369394

Strategic orientation and strategies to manage organisational knowledge and creativity

Carmona-Osorio, Catalina; Ángel-Gallego, Santiago; … - In: Academia Revista Latinoamericana de Administración 30 (2017) 3, pp. 312-327

Purpose The purpose of this paper is to analyse the direct effects of strategic orientation in innovation and competition on personalisation and codification type knowledge management (KM) strategies and their organisational creativity. Design/methodology/approach The authors counter-checked the...

Persistent link: https://www.econbiz.de/10014677097

To personalize or not to personalize online purchase interactions : implications of self-selection by retailers

Thirumalai, Sriram; Sinha, Kingshuk K. - In: Information systems research : ISR 24 (2013) 3, pp. 683-708

Persistent link: https://www.econbiz.de/10010128782