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  • Search: subject:"Perspective"
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Year of publication
Subject
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Marketing management 19,571 Marketingmanagement 19,571 Marketing 4,928 Dynamic capabilities 4,421 Dynamische Kompetenzen 4,420 Consumer behaviour 4,108 Konsumentenverhalten 4,105 Theory 2,866 Theorie 2,865 Beziehungsmarketing 2,654 Relationship marketing 2,654 Firm performance 2,376 Unternehmensperformance 2,374 Strategisches Management 2,301 Innovation 2,205 Strategic management 2,073 Brand management 2,020 Markenführung 2,020 Online-Marketing 1,932 Internet marketing 1,893 Innovationsmanagement 1,802 Innovation management 1,781 Deutschland 1,771 Germany 1,759 Resource-based view 1,636 Ressourcenorientierter Ansatz 1,633 SME 1,501 KMU 1,499 Social Web 1,445 Social web 1,445 USA 1,011 Markenimage 987 United States 984 Brand image 982 Markenartikel 981 Brand 978 Organizational change 914 Organisatorischer Wandel 913 Internationales Marketing 896 International marketing 889
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Online availability
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Undetermined 9,794 Free 4,329 CC license 686 Digitizable 6
Type of publication
All
Article 18,700 Book / Working Paper 8,576 Journal 58 Other 7
Type of publication (narrower categories)
All
Article in journal 14,711 Aufsatz in Zeitschrift 14,711 Aufsatz im Buch 2,865 Book section 2,865 Graue Literatur 1,317 Non-commercial literature 1,317 Hochschulschrift 1,284 Thesis 1,029 Collection of articles of several authors 719 Sammelwerk 719 Lehrbuch 714 Working Paper 712 Arbeitspapier 681 Textbook 602 Bibliografie enthalten 527 Bibliography included 527 Case study 526 Fallstudie 526 Aufsatzsammlung 477 Konferenzschrift 216 Ratgeber 175 Guidebook 166 research-article 138 Conference proceedings 136 Conference paper 135 Konferenzbeitrag 135 Reprint 130 Article 129 Glossar enthalten 100 Glossary included 100 Handbook 84 Handbuch 84 Collection of articles written by one author 57 Sammlung 57 Fallstudiensammlung 40 Bibliografie 33 Amtsdruckschrift 31 Government document 31 Festschrift 28 Einführung 27
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Language
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English 22,574 German 4,041 Undetermined 498 French 82 Polish 42 Russian 32 Spanish 29 Hungarian 24 Dutch 15 Italian 14 Swedish 11 Ukrainian 11 Portuguese 7 Romanian 5 Slovak 4 Bulgarian 3 Danish 3 Serbian 3 Czech 2 Turkish 2 Valencian 1 Finnish 1 Kazakh 1 Macedonian 1 Slovenian 1 Urdu 1
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Author
All
Kotler, Philip 100 Bruhn, Manfred 86 Homburg, Christian 68 Teece, David J. 64 Meffert, Heribert 62 Vrontis, Demetris 52 Sheth, Jagdish N. 49 Pepels, Werner 47 Keller, Kevin Lane 41 Kumar, V. 40 Esch, Franz-Rudolf 36 Kitchen, Philip J. 36 Kirchgeorg, Manfred 34 Bauer, Hans H. 32 Tomczak, Torsten 32 Wiedmann, Klaus-Peter 32 Backhaus, Klaus 31 Kerin, Roger A. 30 Albers, Sönke 29 O'Cass, Aron 27 Schultz, Don E. 27 Witt, Michael A. 27 Berndt, Ralph 26 Hinson, Robert 26 Piercy, Nigel 26 Varadarajan, Rajan 26 Brettel, Malte 25 Burmann, Christoph 25 Hanssens, Dominique M. 25 Kleinaltenkamp, Michael 25 Kuß, Alfred 25 Morgan, Neil A. 25 Pauwels, Koen 25 Shankar, Venkatesh 25 Di Benedetto, C. Anthony 24 Ferrell, O. C. 24 Hult, G. Tomas M. 24 Lindgreen, Adam 24 Melewar, T. C. 24 Rajagopal 24
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Institution
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American Marketing Association 66 Springer Fachmedien Wiesbaden 66 International Monetary Fund (IMF) 35 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 28 International Monetary Fund 22 Books on Demand GmbH <Norderstedt> 19 European Society for Opinion and Marketing Research 17 IGI Global 15 Fördergesellschaft Marketing an der Universität Augsburg 14 Verlag Franz Vahlen 14 Edward Elgar Publishing 13 Verlag Dr. Kovač 11 HAL 10 Haufe-Lexware GmbH & Co. KG 10 Campus Verlag 9 De Gruyter Oldenbourg 9 National Bureau of Economic Research 9 Duncker & Humblot 8 American Management Association 7 Chartered Institute of Marketing 7 Fachhochschule Reutlingen / European School of Business 7 Harvard Graduate School of Business Administration 7 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 7 NetLibrary, Inc 7 AMACOM 6 DePaul University / College of Commerce 6 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 6 INSEAD 6 Information Resources Management Association 6 Inter-American Development Bank 6 Rheinisch-Westfälische Technische Hochschule Aachen 6 Uni-Taschenbücher GmbH 6 Université Paris-Dauphine (Paris IX) 6 eSocialSciences 6 Center of Market Oriented Product and Production Management 5 Erasmus Research Institute of Management 5 UVK Verlagsgesellschaft mbH 5 W. Kohlhammer GmbH 5 Wiley-VCH 5 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 5
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Published in...
All
Journal of business research : JBR 611 Industrial marketing management : the international journal for industrial and high-tech firms 416 Journal of strategic marketing 251 SpringerLink / Bücher 218 The journal of business & industrial marketing 169 Journal of the Academy of Marketing Science 151 Journal of marketing communications 145 Journal of retailing and consumer services 143 European journal of marketing : EJM 142 Journal of marketing management : MM 141 Technological forecasting & social change : an international journal 132 Journal of marketing 129 Marketing intelligence & planning 118 Europäische Hochschulschriften / 5 115 Cogent business & management 95 International journal of production economics 95 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 86 Springer eBook Collection 85 Business strategy and the environment 80 Business horizons 78 Gabler Edition Wissenschaft 78 International marketing review 77 Management science : journal of the Institute for Operations Research and the Management Sciences 75 Asia Pacific journal of marketing and logistics 73 International business review : the official journal of the European International Business Academy 73 The journal of brand management : an international journal 72 International journal of hospitality management 71 Journal of business ethics : JOBE 71 The journal of product & brand management 66 Journal of open innovation : technology, market, and complexity 65 Technology analysis & strategic management 64 Lehrbuch 60 Psychology & marketing 60 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 58 International journal of innovation management 57 Journal of marketing management : JMM ; journal of the Academy of Marketing 57 Journal of global marketing 55 The marketing review 55 International journal of technology marketing : IJTMkt 54 Journal of marketing research : JMR 54
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Source
All
ECONIS (ZBW) 26,367 RePEc 544 Other ZBW resources 204 EconStor 183 BASE 27 USB Cologne (business full texts) 6 ArchiDok 5 USB Cologne (EcoSocSci) 5
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Showing 1 - 10 of 27,341
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Advancing a system-level perspective in stakeholder theory: Insights from the institutional economics of John R. Commons
Valentinov, Vladislav - In: Social Science Information 63 (2024) 4, pp. 443-467
. Whereas the system-level perspective in stakeholder theory focuses on the evolution of these larger institutions, the firm …-level perspective explores how these institutions contribute to the emergence of the firm-level competitive advantage, thereby … que la perspective systémique de la théorie des parties prenantes se concentre sur l’évolution de ces institutions plus …
Persistent link: https://www.econbiz.de/10015329589
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Decline in job satisfaction and how it relates to investment decisions of the self-employed
Block, Jörn; Gnad, Miriam Isabell; Kritikos, Alexander; … - 2025
support for the performance feedback perspective, where negative performance, in terms of reduced financial job satisfaction …-and-build perspective in that negative experiences - in the form of reduced non-financial job satisfaction - narrow the thought …
Persistent link: https://www.econbiz.de/10015533046
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Decline in Job Satisfaction and How It Relates to Investment Decisions of the Self-Employed
Block, Jörn; Gnad, Miriam; Kritikos, Alexander S.; … - 2025
for the performance feedback perspective. Negative performance, in terms of reduced financial job satisfaction, induces … satisfaction are negatively associated with both time and monetary investments. This supports the broadening-and-build perspective …
Persistent link: https://www.econbiz.de/10015552547
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Freiraumwende: Vom Freiraum her denken, planen und handeln
Domhardt, Hans-Jörg; Grotefels, Susan; Hüppauff, Jakob; … - 2025
a fundamental change of perspective in spatial planning. The aim must be to "think, plan and act from the perspective of …
Persistent link: https://www.econbiz.de/10015202300
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Cover Image
Decline in job satisfaction and how it relates to investment decisions of the self-employed
Block, Jörn; Gnad, Miriam Isabell; Kritikos, Alexander; … - 2025
support for the performance feedback perspective, where negative performance, in terms of reduced financial job satisfaction …-and-build perspective in that negative experiences - in the form of reduced non-financial job satisfaction - narrow the thought …
Persistent link: https://www.econbiz.de/10015470809
Saved in:
Cover Image
Decline in job satisfaction and how it relates to investment decisions of the self-employed
Block, Jörn; Gnad, Miriam Isabell; Kritikos, Alexander; … - 2025
for the performance feedback perspective. Negative performance, in terms of reduced financial job satisfaction, induces … satisfaction are negatively associated with both time and monetary investments. This supports the broadening-and-build perspective …
Persistent link: https://www.econbiz.de/10015472975
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The elephant in the room: leveraging dynamic capabilities to bridge innovation performance, failure, and learning from failure
Amara, Nabil; Rhaiem, Khalil; Halilem, Norrin - In: Journal of innovation & knowledge : JIK 10 (2025) 6, pp. 1-17
Which strategic capabilities simultaneously drive innovation and learning from failures (LFF)? We address this question with two objectives. First, synergies between innovation performance, failures, and LFF strategies are assessed. Second, heterogeneities in the determinants of these processes...
Persistent link: https://www.econbiz.de/10015533571
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International finance through the lens of bis statistics : residence vs nationality
McGuire, Patrick M.; Von Peter, Goetz; Zhu, Sonya - In: Measuring International Economics : 100 Years Balance …, (pp. 189-206). 2025
Persistent link: https://www.econbiz.de/10015431781
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Athlete brand congruence as a measure to evaluate brand identity and image fit
Sotiriadou, Popi; Linsner, Annika; Hallmann, Kirstin; … - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10015327208
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The impact of different perspectives on the cost-effectiveness of remote patient monitoring for patients with heart failure in different European countries
Mokri, Hamraz; Baal, Pieter van; Rutten- van Mölken, … - In: The European journal of health economics 26 (2025) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10015189837
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