Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.

Social networking sites (SNSs) are quickly becoming the main venues for social interaction of Internet users. As the competition between these online services is growing ever stronger, the success of SNSs derives from persuasive core application designs that influence users in taking specific...