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~isPartOf:"Health marketing quarterly"
~isPartOf:"Health care management science"
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Arzneimittel
69
Pharmaceuticals
69
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Werbewirkung
24
Pharmaceutical industry
21
Pharmaindustrie
21
Consumer behaviour
20
Konsumentenverhalten
20
USA
17
United States
17
Physicians
10
Ärzte
10
Hospital
8
Krankenhaus
8
Gesundheitsversorgung
7
Health care
7
Internet marketing
7
Online-Marketing
7
Patienten
7
Patients
7
Impfung
6
Vaccination
6
prescription drugs
6
Coronavirus
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Gesundheitswesen
4
Health care system
4
Health policy
4
Health risk
4
Infectious disease
4
Infektionskrankheit
4
Pharmaceutical distributors
4
Pharmahandel
4
Theorie
4
Theory
4
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Undetermined
30
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68
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1
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69
Aufsatz in Zeitschrift
69
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1
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1
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1
Sammelwerk
1
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English
69
Author
All
Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Khanfar, Nile M.
2
Mackert, Michael
2
Mazur, Lukasz M.
2
O'Donoghue, Amie C.
2
Stevens, Robert E.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Anderson, James G.
1
Augusto, Vincent
1
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
Banerji, Diptiman
1
Barberis, Nicholas
1
Bard, Jonathan F.
1
Berktold, Jennifer
1
Bernhardt, Jay M.
1
Bhardwaj, Alok
1
Blankart, Rudolf
1
Bleibel, Fatin
1
Blose, Julia E.
1
Bradford, W. David
1
Brandeau, Margaret L.
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Brown, Laura E.
1
Burke, Panne
1
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Health marketing quarterly
Health care management science
NBER working paper series
331
NBER Working Paper
264
Working paper / National Bureau of Economic Research, Inc.
261
Journal of health economics
115
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
102
International journal of pharmaceutical and healthcare marketing : IJPHM
82
World Bank Other Operational Studies
66
Discussion paper series / IZA
65
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
56
Research paper
49
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
34
Health economics review
33
World Bank Publications
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
IZA Discussion Paper
30
Working paper
30
Applied economics
28
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
28
International journal of the economics of business
27
Policy Research Working Paper Series
27
CESifo Working Paper Series
25
The European journal of health economics
25
CESifo Working Paper
24
Journal of illicit economies and development : JIED
24
International journal of health economics and management
23
Journal of research in pharmaceutical economics
23
Economics letters
22
The American economic review
22
Working Papers / eSocialSciences
22
Research papers / South Centre
21
Applied economics letters
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
Allokation im marktwirtschaftlichen System
19
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ECONIS (ZBW)
69
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1
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
4
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
5
Destigmatizing public health concerns and supply of COVID-19 vaccines
Akel, Sarah
;
Bleibel, Fatin
;
Hale, Genevieve
;
Khanfar, …
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 91-97
Persistent link: https://www.econbiz.de/10012695236
Saved in:
6
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
7
Factors determining intention to vaccinate against Covid-19 : a developing nation perspective
Garg, Ruchi
;
Chhikara, Ritu
;
Chhabra, Sakhhi
;
Bhardwaj, Alok
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 116-129
Persistent link: https://www.econbiz.de/10012695252
Saved in:
8
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? : the moderating effect of risk perception and Covid-19 anxiety
Mohanty, Abhijit
;
Dash, Pranati
;
Banerji, Diptiman
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012802272
Saved in:
9
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
10
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
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