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~isPartOf:"Health marketing quarterly"
~person:"Perri, Matthew"
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Perri, Matthew
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
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Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
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