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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Boudewyns, Vanessa"
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Boudewyns, Vanessa
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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