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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Bibliometrie"
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Bibliometrie
Arzneimittel
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Pharmaceuticals
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Consumer behaviour
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International journal of pharmaceutical and healthcare marketing : IJPHM
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Health marketing quarterly
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Journal of global marketing
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Journal of public policy & marketing
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Journal of social marketing : JSOCM
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Management review quarterly
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New techniques for brand management in the healthcare sector
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Technological forecasting & social change : an international journal
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Technovation : an international journal of technical innovation and entrepreneurship
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The European journal of health economics
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ECONIS (ZBW)
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1
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
2
A regulatory clinical trial primer : distribution challenges and policy implications of modern vaccine development
Fiedler, Beth Ann
;
Bebber, Robert J.
;
Oetjen, Reid M.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009752651
Saved in:
3
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
4
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
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