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Search: subject:"Pharmaceuticals"
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Werbung
Pharmaceuticals
3,312
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515
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Diehl, Sandra
6
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Huh, Jisu
5
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4
Ju, Ilwoo
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Park, Jin Seong
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Aikin, Kathryn J.
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Koinig, Isabell
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Mackert, Michael
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Reid, Leonard N.
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Xie, Ying
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1
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Health marketing quarterly
27
International journal of pharmaceutical and healthcare marketing : IJPHM
15
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of health economics
4
Health economics
3
International journal of industrial organization
3
Journal of public policy & marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Applied economics
2
Cross-cultural buyer behavior
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of promotion management : JPM
2
Journal of public economic theory
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
Southern economic journal
2
Advances in economic analysis & policy
1
Advances in marketing and public policy : a research annual
1
Advertising theory
1
American business law journal : the official publication of the American Business Law Association
1
American economic journal / Microeconomics : a journal of the American Economic Association
1
Bridging the gap between advertising academia and practice
1
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
1
Central European journal of operations research
1
Cogent business & management
1
Cutting edge international research
1
Eastern economic journal
1
Enterprise & society : the international journal of business history
1
Essays in the law and economics of regulation : in honour of Anthony Ogus
1
European journal of marketing : EJM
1
International Journal of Research in Business and Social Science : IJRBS
1
International journal of health economics and management
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of accounting, auditing & finance
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
135
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1
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
2
Should product-specific advertisement be regulated in pharmaceutical markets?
Ishida, Junichiro
;
Takahara, Tsuyoshi
- In:
Journal of public economic theory
26
(
2024
)
2
,
pp. 1-37
Persistent link: https://www.econbiz.de/10014507649
Saved in:
3
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
4
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
5
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
6
To share or not to share : a framing analysis of paid vaccine advertisements on facebook during COVID-19 and pro-vaccine mothers' willingness to promote vaccines within their peer...
Bradshaw, Amanda S.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 142-168
Persistent link: https://www.econbiz.de/10014289756
Saved in:
7
Financial inducements : growth in DTC magazine advertisements
Good, Megan C.
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
Saved in:
8
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
9
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
10
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
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