We consider a market in which a platform hosts third-party monopolistic complementors. Users are segmented into single-use and multi-use consumers, and services exhibit network externalities. In the agency model, the presence of multi-use consumers leads complementors to set inefficiently high...

The business ecosystem literature offers valuable insights into various strategic variables such as pricing, governance, and network effects. However, few studies holistically analyze how orchestrators—the core firms that motivate and coordinate the activities of ecosystem partners—combine...

We investigate how new land releases affect the pricing of nearby parcels in a standardised virtual real estate market. Using 9920 secondary-market transactions from The Sandbox on the Ethereum blockchain, we implement a difference-in-differences design around expansion announcements. Nearby...

We consider a market in which a platform hosts third-party monopolistic complementors. Users are segmented into single-use and multi-use consumers, and services exhibit network externalities. In the agency model, the presence of multi-use consumers leads complementors to set inefficiently high...

Previous research on platform ecosystems has mainly focused on the relationships between users, complementors, and platform owners. However, the growing presence of agencies within platform-based markets has received little attention. Complementors are affiliated with an agency or work...

Previous research on platform ecosystems has mainly focused on the relationships between users, complementors, and platform owners. However, the growing presence of agencies within platform-based markets has received little attention. Complementors are affiliated with an agency or work...

Part 1: Foundations of Platform Ecosystems and Value Co-Creation -- Chapter 1: The Evolution of Marketing in Platform Ecosystems -- Chapter 2: Marketing Leaders as Drivers of Co-Creation -- Chapter 3: Foundations of Platform Ecosystem -- Chapter 4: Bridging the Gap – Aligning CMOs and CEOs for...