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Search: subject:"Platform addition"
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Customers’ adoption of multiple platforms and retailers’ channel performance: evidence from Chinese fast-food industry
Jiang, Peiqi
;
Zhang, Sha
- In:
Nankai Business Review International
15
(
2023
)
4
,
pp. 561-577
platform app. Research limitations/implications This paper contributes to
platform
addition
and multichannel literature by …
Persistent link: https://www.econbiz.de/10015354424
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