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Revisiting e-commerce platforms' strategies of exercising channel power : a contingency perspective
Deng, Guangkuan
;
Zhang, Jianyu
;
Xu, Ying
;
He, Lijuan
- In:
The journal of business & industrial marketing
39
(
2024
)
10
,
pp. 2239-2256
Persistent link: https://www.econbiz.de/10015095318
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