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  • Search: subject:"Positioning"
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Year of publication
Subject
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Consumer behaviour 274 Konsumentenverhalten 248 Brand management 211 Markenführung 210 Navigation system 184 Navigationssystem 184 Brand image 164 Positioning 164 Markenimage 157 positioning 127 Marketingmanagement 126 Marketing management 122 Product positioning 109 Produktpositionierung 107 Theorie 101 Theory 100 Brand 99 Markenartikel 94 Strategisches Management 65 Brand positioning 59 Strategic management 55 Marketing 54 Deutschland 46 Germany 46 Competitive strategy 45 Lieferkette 45 Supply chain 45 product positioning 45 Innovation 43 brand positioning 43 Relationship marketing 42 Beziehungsmarketing 40 Market segmentation 38 Corporate social responsibility 36 Wettbewerbsstrategie 35 Corporate Social Responsibility 32 GPS 29 Marketing strategy 29 Price positioning 29 strategic positioning 29
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Online availability
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Undetermined 830 Free 380 CC license 33
Type of publication
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Article 1,235 Book / Working Paper 304 Other 7 Journal 4
Type of publication (narrower categories)
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Article in journal 653 Aufsatz in Zeitschrift 653 research-article 178 Graue Literatur 65 Non-commercial literature 65 Aufsatz im Buch 60 Book section 60 Working Paper 57 Arbeitspapier 44 Hochschulschrift 43 Thesis 38 Article 27 Dissertation u.a. Prüfungsschriften 21 case-report 21 Amtsdruckschrift 18 Government document 18 review-article 17 Bibliografie enthalten 10 Bibliography included 10 viewpoint 10 Conference paper 8 Konferenzbeitrag 8 conceptual-paper 8 Aufsatzsammlung 7 non-article 7 review 7 Case study 5 Fallstudie 5 technical-paper 4 Collection of articles of several authors 3 Company information 3 Conference Paper 3 Firmeninformation 3 Sammelwerk 3 Audiovisuelles Material 2 CD-ROM, DVD 2 Congress Report 2 Handbook 2 Handbuch 2 Research Report 2
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Language
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English 1,122 Undetermined 269 German 143 Spanish 9 French 4 Italian 1 Lithuanian 1 Romanian 1 Slovenian 1 Albanian 1 Serbian 1
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Author
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Carletto, Calogero 16 Blankson, Charles 11 Gibson, John 9 Kilic, Talip 9 McKenzie, David J. 8 Serafeim, George 8 Trinh, Katie 8 Gourlay, Sydney 7 Karmasin, Helene 7 Coffie, Stanley 6 Manrai, Ajay K. 6 Trout, Jack 6 Vlačić, Ernest 6 Winters, Paul 6 Zezza, Alberto 6 Großklaus, Rainer H. G. 5 Kalafatis, Stavros P. 5 Pike, Steven 5 Savastano, Sara 5 Auer, Manfred 4 Blader, Steven 4 Dumitru, Ionel 4 Flak, Olaf 4 Hartmann, Patrick 4 Inderst, Roman 4 Lawson, Tony 4 Mogaji, Emmanuel 4 Montalbano, Pierluigi 4 Nenci, Silvia 4 Prat, Andrea 4 Ries, Al 4 Shoval, Noam 4 Welte, Heike 4 Yacoubou Djima, Ismael 4 Ahas, Rein 3 Andrei, Popescu 3 Athey, Susan 3 Banker, Rajiv D. 3 Barrio-García, Salvador del 3 Bozorgi-Amiri, Ali 3
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Institution
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Europäische Kommission 8 Institute for Transportation Studies (ITS), University of California-Berkeley 7 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 7 Europäische Kommission / Generaldirektion Energie und Verkehr 5 Europäische Kommission / Generaldirektion Verkehr 3 C.E.P.R. Discussion Papers 2 Europäische Kommission / Gemeinschaftliches Rahmenprogramm für Forschung und Technologische Entwicklung <1990-1994> 2 Forschungsstelle für den Handel Berlin 2 Inter-American Development Bank 2 Springer Fachmedien Wiesbaden 2 Stiftung Wissenschaft und Politik 2 University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business. 2 Academy of Economic Studies, School of Marketing 1 C. Plath GmbH 1 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 1 Centro de Estudos e Formação Avançada em Gestão e Economia (CEFAGE-UE), Universidade de Évora 1 Department of Economics, Waikato Management School 1 Duke University, Department of Economics 1 Départment d'économétrie et d'économie politique (DEEP), Faculté des Hautes Études Commerciales (HEC) 1 EconWPA 1 Economics Research, World Bank Group 1 Electrical and Computer Engineering 1 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 1 European Aeronautical Telecommunication Network 1 Europäische Kommission / Agentur für das Europäische GNSS 1 Europäische Kommission / Gemeinsame Forschungsstelle 1 Europäischer Rechnungshof 1 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 FfH - Institut für Markt- und Wirtschaftsforschung 1 Großbritannien / Department of Trade and Industry 1 Großbritannien / Monopolies and Mergers Commission 1 HAL 1 Handelshögskolan, Göteborgs Universitet 1 IGI Global 1 ISM University of Management and Economics 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institut für Agrarökonomie, Georg-August-Universität Göttingen 1 Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät 1 Institut für Wirtschaftsforschung Halle (IWH) 1 Instytut Badañ Gospodarczych (IBG) 1
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Published in...
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Journal of Product & Brand Management 32 Marketing Science 32 Journal of business research : JBR 16 Tourism management : research, policies, practice 16 Journal of Consumer Marketing 15 Marketing Intelligence & Planning 15 Strategic Direction 15 The journal of product & brand management 13 Industrial Robot: the international journal of robotics research and application 12 European Journal of Marketing 11 Journal of strategic marketing 11 Industrial marketing management : the international journal for industrial and high-tech firms 10 Working papers / Harvard Business School, Division of Research 10 International journal of production research 9 Journal of global marketing 9 Strategy & Leadership 9 The journal of brand management : an international journal 9 Transportation research / E : an international journal 9 Cambridge journal of economics 8 Industrial Robot: An International Journal 8 International Journal of Retail & Distribution Management 8 Cuadernos de Gestión 7 Institute of Transportation Studies, Research Reports, Working Papers, Proceedings 7 International Journal of Bank Marketing 7 Journal of Services Marketing 7 Kom / Kommission der Europäischen Gemeinschaften 7 MPRA Paper 7 Management Decision 7 Asia Pacific Journal of Marketing and Logistics 6 Asia Pacific journal of marketing and logistics 6 IEEE transactions on engineering management : EM 6 International journal of production economics 6 Journal of Business & Industrial Marketing 6 Journal of retailing and consumer services 6 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 6 Marketing Letters 6 SpringerLink / Bücher 6 Strategic management journal 6 World Review of Entrepreneurship, Management and Sustainable Development 6 Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 6
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Source
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ECONIS (ZBW) 889 RePEc 267 Other ZBW resources 263 USB Cologne (EcoSocSci) 53 EconStor 46 BASE 32
Showing 1 - 10 of 1,550
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Quantum sensing and its applications in Indian military navigation systems
Tripathi, Prateek - 2026
Persistent link: https://www.econbiz.de/10015641946
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An assessment of the future EU Complementary Position Navigation Time (C-PNT) ecosystem
Bonenberg, L.; Motella, B.; Paonni, M.; Fortuny Guasch, J. - Europäische Kommission / Gemeinsame Forschungsstelle - 2024 - Public edition, release 1.0 (March 2024)
Global Navigation Satellite Systems (GNSS), such as the European Galileo and the U.S. Global Positioning System (GPS … precise timing and synchronization services based on GNSS. GNSS has become the backbone of positioning, navigation and timing …
Persistent link: https://www.econbiz.de/10015273773
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Rule‐based transport mode classification in a smart travel and mobility survey
Fourie, Jurgens; Klingwort, Jonas; Gootzen, Yvonne - 2025
Persistent link: https://www.econbiz.de/10015444203
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Between care and career : discursive positioning of motherhood in using Q-methodology
Jilani, Munshi Muhammad Abdul Kader - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-18
This study examines the discursive positioning of motherhood in navigating caregiving responsibilities and professional …
Persistent link: https://www.econbiz.de/10015471552
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Data quality aspects for location‐tracking in smart travel and mobility surveys
Gootzen, Yvonne; Klingwort, Jonas; Schouten, Barry - 2025
Persistent link: https://www.econbiz.de/10015417721
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Identifying positioning axes for building brand equity in cork fashion products
Pires, Paulo Botelho; Oliveira de Sousa, Fabiana; … - In: Central European business review : CEBR 14 (2025) 1, pp. 19-55
Persistent link: https://www.econbiz.de/10015404139
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Toolbox Innovation Communication : Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed
Hohenauer, Florian - 2025
What innovation communication is and what the discipline can achieve -- The tools: 17 strategic models and methods for effective innovation communication – including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias...
Persistent link: https://www.econbiz.de/10015361513
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The green effect : how brand positioning fuels sustainable purchasing
Goestiawan, Gelvin; Anastasia, Njo - In: Property management 43 (2025) 2, pp. 305-321
Persistent link: https://www.econbiz.de/10015462430
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Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case
Corciolani, Matteo - In: International marketing review 41 (2024) 6, pp. 1161-1189
Persistent link: https://www.econbiz.de/10015202379
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Quantification of truck accessibility in urban last-mile deliveries using GPS probe data
Choudhry, Arnav; Qian, Sean - In: Transportation research : an international journal 186 (2024), pp. 1-25
Persistent link: https://www.econbiz.de/10015078673
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