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  • Search: subject:"Post purchased product customization"
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Subject
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Beziehungsmarketing 1 Consumer behaviour 1 Customer satisfaction 1 Customer value 1 Konsumentenverhalten 1 Kundenwert 1 Kundenzufriedenheit 1 Motorcycle 1 Motorcycle customization 1 Motorrad 1 Perceived values 1 Post purchased product customization 1 Relationship marketing 1 Self-construal 1 Viet Nam 1 Vietnam 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Aufsatz im Buch 1 Book section 1
Language
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English 1
Author
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Long Dang 1 Mai Dong Tran 1
Published in...
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Recent developments in Vietnamese business and finance 1
Source
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ECONIS (ZBW) 1
Showing 1 - 1 of 1
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Exploring the impact of self-construal on the perceived values of the post-purchase product customization : the context of motorcycle customization in Vietnam
Mai Dong Tran; Long Dang - In: Recent developments in Vietnamese business and finance, (pp. 545-576). 2021
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