Bahnsen, Alejandro; Aouada, Djamila; Ottersten, Björn - In: Decision Analytics 2 (2015) 1, pp. 1-15
Customer churn predictive modeling deals with predicting the probability of a customer defecting using historical … maximize the results of retention campaigns. The problem of churn predictive modeling has been widely studied by the data … predicting a non-churner as a churner. In this paper, we present a new cost-sensitive framework for customer churn predictive …