SUCIU, Marta-Christina; TEODORESCU, Ileana GURAN - In: Management & Marketing 8 (2013) Special-Issue, pp. 337-344
Experimental research done by behavioural economist points out human behavioural “heuristics and biases”, that often result in less than optimal individual economic decisions. These experiments cover a wide range of economic subjects, but one that we found most important to our society is...