This paper succinctly critiques the benchmarking literature and the performance measurement literature in regards to the novel concept of lead benchmarking as a possible means of achieving increased radical and innovative transformation in organizations. For the purposes of the paper, a working...

This paper provides an introduction to three key concepts derived from chaos theory, with practical examples of each, which the authors believe can offer marketers an enriched understanding of the process by which they set out to construct an alternative future. A central tenet of chaos theory...

Outlines the main findings of a study of a process in a major organization (involved in the servicing of capital equipment) which seeks to predict customer demand for service calls and match these against engineering resources. The process is called the engineer availability process (EAP) and...