Schramm, Joshua Benjamin - In: Marketing Letters 36 (2025) 3, pp. 533-546
predictive validity employing a meta-analysis of 134 effect sizes from 34 articles ( N = 12,980). Incentive alignment increases … the predictive validity (i.e., hit rate) by 12%, providing a significant increase in accuracy. In addition, its … predictive validity. We hope to stimulate a rethink in practice to make more use of incentive alignment and help decide whether …