Hauser, John R.; Gaskin, Steven P. - In: Marketing Science 3 (1984) 4, pp. 327-351
This paper examines the feasibility, practicality, and predictive ability of the consumer model which was proposed by Hauser and Shugan (Hauser, J. R., S. M. Shugan. 1983. Defensive marketing strategies. (4, Fall) 319–360). We report results in two product categories, each representing over...
