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Consumer behaviour 1 Konsumentenverhalten 1 Perception 1 Preismanagement 1 Pricing strategy 1 Viral marketing 1 Virales Marketing 1 Wahrnehmung 1 differential service pricing 1 dynamic service pricing 1 price complexity 1 price confusion 1 price fairness 1 word of mouth 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Bambauer-Sachse, Silke 1 Young, Ashley 1
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Journal of service research 1
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Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions
Bambauer-Sachse, Silke; Young, Ashley - In: Journal of service research 27 (2024) 3, pp. 364-380
Persistent link: https://www.econbiz.de/10014580513
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